CRM DEMO AND CONFERENCE The names of more than 1,400 customer care professionals who have attended the CRM Demo and Conference on improving communications, computing, logistics, and processes are now available for rent. Cost: $350 (flat rate) Selects: state, SCF, zip Contact: Rubin Response, 847-619-9800
ASTROLOGY BUFFS This list has the names of more than 6,000 people who have called a toll free number and supplied credit card information for billing to speak with a live psychic. The callers spent $3.49 per minute and average a total bill of $28 to hear astrological forecasts about their futures. The file is 80% female between the ages of 25-40 with a low average household income. Cost: $85/M Selects: state, SCF, zip, gender Contact: Country Marketing, 315-895-7737
NETWORK60.COM This file of more than 1.4 million names is a combination of participants in online sweepstakes from EasyWinning.com and Radiostakes.com who have entered to win prizes such as jewelry, trips, electronics, and cash. All the postal addresses are linked with e-mail addresses. Cost: $80/M Selects: state, SCF, zip, e-mail Contact: 21st Century Marketing, 516-293-8550
AMERICANA PORTRAITS Names on the Americana/Silversand Children’s Portraits file have been solicited through telemarketing to families with children in select states. These more than 132,000 buyers have responded to an offer, for which they paid an average of $90, to have their children under age two photographed in their home. Cost: $70/M Selects: state, SCF, zip, phone, child’s birthday Contact: Conrad Direct, 201-567-3200
CICADA Cicada, part of the Cricket Magazine Group, which also publishes Ladybug and Cricket, is a new magazine of literary fiction and poetry for teenagers. There are more than 10,000 subscribers to this new publication. Cost: $90/M Selects: age, gender, SCF, state, zip Contact: Millard Group, 603-924-9262
IOWA FARMING TODAY The more than 76,000 mostly male subscribers to Iowa Farmer Today are ranchers and farmers in Iowa and surrounding states who have paid $28 for a subscription to the business-to-business magazine. Reader interests include science and technology in the farm industry as well as software and hardware needed to help run small farms. Cost: $85 Selects: total acres, soy beans, owners, minimum tillage, beef cows, fed cattle, sows, conservation tillage, alfalfa, corn, no till, Internet user, dairy cattle, hogs, computer owner, convential tillage, state, SCF, zip Contact: Midwest Direct Marketing, 913-686-2220
DOT-COM COMPANIES There are more than 1 million names on this compiled list of executives such as CEOs and marketing managers garnered from Websites conducting e-business. All Website URLs are provided with the company names. Cost: $125/M Selects: title, number of employees, annual sales, state, SCF, phone, URL, fax Contact: Fred Woolf List Co., 914-694-4466
FLOOR PLAN There are more than 22,000 buyers of do-it-yourself software that allows users to design and remodel their homes by themselves. This new technology is from International Microcomputer Software and retails for $49.95. All buyers have purchased the product through direct mail offers. Cost: $125/M Selects: state, SCF, zip, recency Contact: Worldata, 561-393-8200
NUTRI-VIDA Nutri-Vida has more than 670,000 buyers of health and beauty products targeted for the Hispanic community. All buyers speak Spanish or come from a bilingual household and the direct mail piece is printed only in Spanish. These buyers spend between $74 and $101 per order on offers from infomercials, direct mail, and telemarketers. Cost: $80/M Selects: state, zip, SCF, gender, products, phone Contact: Kroll Direct Marketing, 609-275-2900
SOHO SELECTOR This database of more than 5.5 million names of buyers of products for the small office/home office sector is now available from American List Counsel. This list is compiled and provides data on the types of offers each name has responded to as well as number of employees and annual sales. Cost: $70/M Selects: number of employees, fax, gender, home value, income, mail order responder type, own/rent office, phone, sales, square-footage, state, SCF, zip, year established, title, donors Contact: American List Counsel, 908-904-6073
SPOTLIGHT READERS There are more than 65,000 subscriber names from Spotlight magazine available for rental through The Lake Group. This consumer publication is dedicated to the suburban lifestyle of Westchester, NY, and covers entertainment in the tri-state area. Cost: $100/M Selects: state, SCF, zip, homeowner, age, home value, income phone, marital status Contact: The Lake Group, 914-925-2400
FITNESS SUBSCRIBERS The more than 1.3 million names of subscribers to Weider magazines such as Muscle & Fitness and Fit Pregnancy, compiled by direct mail catalog buyers, are available for rental. Subscribers are selectable by their readership interest or by mail order purchase categories. Cost: $90/M Selects: zip, state, SCF, gender, running charges Contact: List Services Corp., 203-743-2600
ANTIQUE AUTO OWNERS This newly compiled list consists of more than 1.9 million antique auto owners. These individuals are avid hobbyists and mechanically-minded. All of the classic car enthusiasts on this list have bought tools and related accessories. Cost: $45-$65/M Selects: zip, state, SCF, gender, Contact: Fred Woolf List Co., 914-694-4446
WATERWORKS WORKERS This new list of 11,950 senior executives from the American Waterworks Association includes private and public water utilities, government agencies, and researchers. These individuals influence buying decisions. Cost: $170/M (members) $260/M (non-members) Selects: state, zip, SCF, run charges Contact: Statlistics, 203-778-8700
PRAIRIE STAR MAGAZINE The names on this list of more than 14,000 subscribers to Prairie Star magazine are mostly more than 55 years old, married rural homeowners with an average income of $50,000. Eighty percent are male and enjoy home and auto repair. Cost: $80/M Selects: state, SCF, zip, zip tape set up fee, zip selection charge Contact: Midwest Direct Marketing, 913-686-2220
SCIENTIFIC AMERICAN This file of more than 400,000 active U.S. subscribers and more than 14,000 Canadian subscribers to Scientific American is 66% male. The readers, who have an average age of 47 and an average household income of $103,500, have purchased items from direct mail such as books, magazines, clothing, and computer equipment. Cost: $105/M Selects: gender, SCF, zip, source, state, key coding, home address, business address Contact: The Lake Group, 914-925-2400
EDMUND SCIENTIFIC The 21,872 six-month membership buyers and 58,052 12-month buyers from Edmund Scientific spend an average of $155 per order on microscopes, binoculars, science kits and photographic accessories for their homes, offices and classrooms. Customers, 68% of whom are men, include teachers, parents, hobbyists, and photographers. Cost: $95/M Selects: state, SCF, zip, gender Contact: Mokrynski, & Associates 201-488-5656
BEAR CREEK WEB BUYERS The more than 500,000 Internet buyers from Bear Creek catalogs such as Harry and David and Jackson & Perkins spend an average of $125 on bakery items, gift baskets and home accessories. Seventy-three percent of these buyers are female. Cost: $95/M Selects: state, SCF, zip, gender, age Contact: American List Counsel, 800-252-5478
ORGANIC GARDENERS The 13,766 organic gardeners on this list spend an average of $150 per order on such products as organic seeds, books and tapes on self-sufficiency gardening. Buyers are concerned about the environment. Cost: $95/M Selects: key coding, state, SCF, zip Contact: Matt Brown & Associates, 937-434-3949
GOLF MAGAZINE GUIDE This brand new Golf Magazine Golf Course Guide database of more than 18,000 U.S. golf courses is now available for rental from Millard Group. Cost: $100/M Selects: class/ownership, phone Contact: Millard Group, 603-924-9262
CYBERSOURCE There are more than 16 million consumers in the CyberSource, a national consumer database which has response data about consumers of direct mail retailers of computers and computer-related products. Customers’ interests include books, cooking, music, and travel. Cost: $90/M Selects: state, SCF, gender, age, income Contact: Conrad Direct, 201-567-3200
EUROMONEY CAPITAL MARKETS The names of more than 40,000 senior banking professionals in the Euromoney Capital Markets Directory are now available for rent. This directory includes more than 100 magazines, Internet and database businesses and professionals in Europe’s capital markets. Cost: $300/M Selects: geography, department, phone Contact: Direct Media, 203-532-3722
INSURANCE AGENT 2001 The more than 1 million licensed insurance agents found in this masterfile are available from Worldata/WebConnect. These professionals need business-to-business tools to maintain records, prepare reports and seek out new clients. Cost: $ 50/M Selects: state, SCF, zip Contact: Worldata, 561-393-8200