ABACUS
Headquarters: Broomfield, CO, 303-410-5100
Founded: 1990; Abacus Alliance launched in 1991
Parent firm: DoubleClick
Number of consumer catalogers in co-op: 1,150
Number of names: 65 million households that purchased from two or more companies in the past 12 months
Key category attributes: target by channel; statistically derived merchandise categories
Services: customer acquisition, customer file modeling, analytic tools, merge/purge, postal processing
Company names revealed to clients? no
Minimum number of names needed to join: 5,000 active buyers
Cost: $70/M for prospect names; $35/M-$40/M (based on volume) for outside list optimization; $45/M for customer file multiple applications
I-BEHAVIOR
Headquarters: White Plains, NY, 914-777-3777
Founded: 1999
Number of consumer catalogers in co-op: 467
Number of names: 45 million 12-month buyers
Key category attributes: SKU-level transactional data
Services: prospect models, consulting, segmentation, appending, list rental, buyer reactivation, inquiry activation, cross-sell models, e-mail prospecting and append services
Company names revealed to clients? no
Minimum number of names needed to join: none
Cost: $67/M for prospect names; $37/M for house file selections
NEXTACTION
Headquarters: Westminster, CO, 303-783-9701
Founded: 2002; co-op launched in 2003
Number of consumer catalogers in co-op: 470
Number of names: 27 million 12-month households
Key category attributes: SKU-level transactional data
Services: prospect names (including postmerge models and add-a-name pools), house file modeling, optimization of outside names
Company names revealed to clients? yes, within the client’s category
Minimum number of names needed to join: 15,000 12-month names
Cost: free testing; fees based on service; $55/M for prospect names; $40/M for house file selections
PREFER NETWORK
Headquarters: New York, 212-395-9898
Year founded: 1999; co-op launched in 2000
Parent firm: Catalog Marketing Services
Number of consumer catalogers in co-op: 350
Number of names: 30 million 12-month buyers
Key category attributes: SKU-level product categories
Services: prospecting, house file optimization, cross-member modeling, merchandise analytics
Company names revealed to clients: yes
Minimum number of names needed to join: companies with fewer than 40,000 12-month buyers must test at least twice
Cost: $70/M for prospecting names; $45/M for reactivation names
Z-24
Headquarters: Broomfield, CO, 303-460-6261
Founded: 1991
Parent firm: Experian
Number of consumer catalogers in co-op: 755
Number of names: 38 million 12-month buyers
Key category attributes: product class data
Services: custom modeling solutions, house file modeling, optimization of outside lists, enhanced list rental
Company names revealed to clients? yes
Minimum number of names needed to join: None, only that members contribute their entire active buyer files
Cost: $60/M for prospecting names; $40/M for reactivation