San Francisco—Cataloger/retailer Rochester Big & Tall Clothing has signed football TV commentator and former NFL coach John Madden as a spokesperson for the company in a two-year deal. Rochester president/CEO Bob Sockolov says that with the Madden signing the company is expanding its advertising strategy featuring, Madden both in a national radio campaign as well as in its catalog. Madden has been a customer for more than 30 years, the company claims. Rochester has featured other celebrities in its catalog, including basketball player Hakeem Olajuwon, actor Michael Clarke Duncan, and comedian/game show host Louie Anderson.