Just seven months after closing its Folio catalog division, upscale retailer Saks Fifth Avenue has launched a corporate gifts title. The Saks Fifth Avenue Corporate Gifts Holiday 2002 book mailed in September to 90,000 businesses.
Senior vice president of fashion merchandising Jacqui Lividini heads up the new business-to-business book, which targets Fortune 500 companies. About 30% of the catalog’s items are not available in Saks stores. Products range from a $15 silver plated letter opener to a $1,780 pair of Dunhill stainless-steel watch cufflinks.
Saks developed the catalog as an outgrowth of its Corporate Alliance program, implemented two years ago. With the Corporate Alliance, Saks designs shopping events, casual-dress instruction, and similar programs for Fortune 500 companies.
“We felt there’s a big opportunity in the $18 billion corporate gift-giving business and that we could certainly gain a significant share of the luxury end of that market,” Lividini says. Saks is hoping its corporate gift business will grow to $30 million-$50 million during the next five years.
The book will mail again in February, Lividini says, with circulation likely to exceed 200,000. Saks doesn’t plan for a separate Website. Rather, Saks.com will contain a link to the corporate gift business.