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That Thong, Thong-Thong-Thong-Thong Turns 20

MCM staff
September 1, 2001

The “Thong Song” by pop singer Sisqo may have been the song of summer 2000, but according to Frederick’s of Hollywood, 2001 is the thong’s big year — it’s the 20th anniversary of Frederick’s introduction of the scanty panty to the U.S. Though many Americans were shocked by the thong at first, it’s become a key weapon in the war against the dreaded visible panty lines. Frederick’s says thongs represented only 5% of overall panty sales nationally in 1981; today, they account for 90%, with the 55-year-old lingerie cataloger/retailer selling more than 750,000 a week! To commemorate the occasion, Frederick’s has designed a one-of-a-kind thong. But if you’re curious to see the anniversary thong — and we are, since what’s left to redesign in a G-string? — don’t look for it in the catalog. The celebrated scrap of fabric will be available only in Frederick’s stores.

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