The word “winning” has been way overused this year by a certain celebrity (who seems to be anything but winning). But the catalogs and ecommerce sites profiled in these pages are true winners. The folks who create them know when to adhere to industry best practices and when to implement new strategies. They not only understand and achieve excellence in print and online creative, copy, merchandising, marketing, usability and customer service, they strive to take it to the next level. Now that’s winning.
AMY AFRICA
Chief imagination officer, Eight By Eight
GEOFFREY BATROUNEY
Executive vice president, Estee Marketing Group
MONIQUE BERGER
Production director, The Territory Ahead
LOIS BRAYFIELD
President, J. Schmid and Associates
KEN BURKE
Founder, Marketlive
TONY COX
President, 5th Food Group
KAREN CRIST
President, Bright Cloud Marketing
BRENDAN EDGERTON
Vice president of direct marketing, Crutchfield
SARAH FLETCHER
President/creative director, Catalog Design Studios
TOM FUNK
Senior ecommerce manager, Green Mountain Coffee Roasters
JEAN O. GIESMANN
Executive creative director, Stony Creek Brands
JAY GREENBERG
Director of ecommerce marketing, Bed, Bath & Beyond
GLENDA SHASHO JONES
President, Shasho Jones Direct
MARY ANN KLEINFELTER
Principal, Marketing Solutions Today
ROBIN LEBO
Director, business development, Healthy Directions
JOHN LENSER
Executive vice president, Lenser Strategy Group
IAN MACDONALD
Former director of ecommerce, The Pond Guy
LORI MCFADDEN
Creative director, Lorimcfadden.com
CARLISS MILLION
Vice president/creative director, Lorel Marketing Group
KIMBERLY PAINLEY
President, Kinetic Marketing Consultants
TOM ROSENBAUER
Marketing director, Orvis Rod & Tackle
JACK ROSENFELD
Chairman, Potpourri Group
NEAL SCHULER
Principal, Schuler Creative Consulting
LINDA SPELLMAN
Vice president of CRM and direct marketing, Carter’s
JENNY SUPER
Marketing and general management executive
GINA VALENTINO
Owner, Hemisphere Marketing
JENNIFER WELLS
Senior marketing manager, Kalio
BRAD WOLANSKY
CEO, The Golf Warehouse
MARIA YOUTH
Director, Epsilon Targeting