Multichannel Merchant
  • Ecommerce
  • Marketing
  • Operations & Fulfillment
Subscribe / Advertise
HOME
  • Ecommerce
    • Marketplaces
    • Mobile
    • Payment
    • Security
    • Shopping Cart
    • Usability
    • 2020 Ecommerce Operations Summit
  • Marketing
    • Advertising
    • Catalog
    • Content Marketing
    • Email
    • Search
    • Social
    • Video
  • Operations & Fulfillment
    • Contact Center
    • Customer Experience
    • Delivery
    • Distribution Center
    • Fulfillment
    • Order Management
    • Returns
    • Shipping
    • Workforce
    • 2020 Ecommerce Operations Summit
  • Resource Center
    • Media Kit
    • 2020 Ecommerce Operations Summit
    • Podcasts
    • Webinars
    • Research
    • Submit A Release
    • Videos
    • Jobs


Follow Us

Facebook
LinkedIn
Twitter
YouTube
  • Subscribe
  • Advertise with Us
  • Subscribe
  • Advertise with Us

Those Images May Get Your E-mailed Blocked

Ken Magill
June 1, 2007

Contrary to what many marketers believe, spammy looking content is generally not the reason Internet service providers block incoming e-mail, according to a study from Lyris Technologies.

User complaints and heavy use of images are two of the more prevalent reasons e-mail gets blocked, according to the e-mail software provider’s ISP Deliverability Report Card.

Another reason e-mail gets blocked is that the “from” line contains numbers or symbols rather than an actual name, the study said.

According to the report, deliverability remains one of e-mail marketers’ top challenges, and there are no easy fixes.

“It’s an oversimplification to place blame primarily on content filters when a campaign has poor returns, when in fact most delivery challenges are due to subscriber feedback,” says Stefan Pollard, director of consulting services at EmailLabs, a sibling company of Lyris, both of which are owned by J.L. Halsey. ìItís an oversimplification to place blame primarily on content filters when a campaign has poor returns, when in fact most delivery challenges are due to subscriber feedback.

ISP representatives have said repeatedly that user complaints are the number-one gauge they use to determine whether to block incoming mail as spam. But the message apparently has yet to sink in with many marketers.

“When I talk to marketers, the easiest thing for them to change is the content, and the first thing they think about is ‘How do I get past the spam filters?'” says Pollard. “I still hear marketers time and time again thinking that [content] is what they can change, because they don’t want to look at the harder stuff, which is they’re not sending something that’s wanted and relevant to the recipient.”

Of the 25 ISPs tracked by Lyris’ EmailAdvisor Report Card, some of the best-known names have the highest rates of delivering permission-based e-mail into users’ junk folders. While XO Concentric was the ISP with the top percentage of permission-based mail ending up in subscribers’ junk folders at 48.3%, Bell South and Gmail were second and third with 28.3% and 27.8% of permission-based e-mail ending up in users’ junk folders respectively.

Yahoo! was fourth with 18.6% of permission-based e-mail going into users’ junk folders, according to Lyris. Hotmail was number five at 16.2%. AOL was number 14 with a junk-delivery rate of just 2.3%.

Webinars

Why More Brands Are Moving Direct to Customer

Managing Transportation Risk in the Age of Amazon

Peak & Post-Purchase: How this holiday could change your operations

Expand & Grow on E-Commerce Marketplaces:
Where Should You Sell Next?

Legislative, Regulatory, Tax Impacts on Retail/Ecommerce: What You Need to Know

Latest Research

Multiple Factors Weigh into Parcel Carrier Choices for Ecommerce Shippers

6 Shipping and Mailing Tricks to Save You Money

Creating a Customer-Centric Approach to the Returns Experience

Building Cross-Channel Marketing Excellence at Lowe’s

Automated Package Lockers Growing as a BOPIS Solution

Blogs

Thoughtless Ecommerce Fulfillment Will Do Holiday Season Brand Damage

A 5-Step Guide to Dealing with Sellers Violating Your Online Pricing Policy

‘Tis the Season for Marketing Fraud Bots

10 Steps to a More Agile, Flexible Ecommerce Supply Chain

5 Steps to Increasing Customer Retention in Subscription Commerce

About us

  • About us
  • Press Releases
  • Privacy Policy

Advertise

  • Media Kit
  • Editorial Calendar

Events

  • Ecommerce Operations Summit

Related Sites

  • Chief Marketer
  • Event Marketer
  • LeadsCon
  • LeadsCouncil
  • PR News

Directories / Jobs

  • MCM Source Directory
  • Top 3PLs
  • Jobs

Sign up for MCM

Get the Ecommerce, Marketing & Operations info you need when you need it.
  • About us
  • Advertise
  • Jobs

Follow Us

© 2019 Access Intelligence LLC - All Rights Reserved.