In our December 2003 issue, we listed service providers offering consumer cooperative databases (“Who’s Who Among Consumer Co-op Databases”). With the March launch of the Roman Alliance Database from Pearl River, NY-based Edith Roman Associates, we thought we’d give equal time to business-to-business cooperative databases.
— MDF
ABACUS B2B ALLIANCE
Headquarters: Broomfield, CO
Founded: 1998
Number of business catalogers in co-op: 352
Number of names: 75 million names; 1.2 billion transactions
Key category attributes: transactional data, such as date and dollar amounts for Website and catalog purchases
Services: house file modeling, analytic tools
Company names revealed to clients? no
Minimum number of names to join: 5,000
Cost: $85/M for acquisition, $60/M for retention
DIRECT MEDIA’S DATA WAREHOUSE
Headquarters: Greenwich, CT
Founded: 2000
Number of business lists in co-op: 980
Number of names: 92 million
Key category attributes: data enhanced through sources such as Experian, Dun & Bradstreet, and Hugo Dunhill
Services: optimization of outside names, enhanced list rental
Company names revealed to clients: yes
Minimum number of names to join: no minimum
Cost: base list price plus $12/M processing fee (though mailers can negotiate volume discounts)
MERITDIRECT’S MERITBASE
Headquarters: White Plains, NY
Founded: 2000
Number of business catalogers in co-op: 100-plus
Number of names: 150 million
Key category attributes: transactional data, selectable by list source
Services: merge/purge, customer acquisition
Company names revealed to clients? yes
Minimum number of names to join: no minimum
Cost: base list price plus $10/M-$11/M processing fee for prospecting
ROMAN ALLIANCE DATABASE FROM EDITH ROMAN ASSOCIATES
Headquarters: Pearl River, NY
Founded: 2004
Number of business catalogers in co-op: 381
Number of names: 50 million
Key category attributes: 57 categories and buying influences including company size, sales volume, gender, and key person at company; geographic selectivity for U.S. and Canada
Services: response reporting and analysis, online list search
Company names revealed to clients: no
Minimum number of names to join: 5,000
Cost: $80/M