Will PMG Potter’s Departure Mean Jack for USPS?

JIM TIERNEY: It’s hard to know what to make of Jack Potter’s decision to retire as U.S. Postmaster General on Dec. 3. Should catalogers be relieved, apprehensive, indifferent?

The U.S. Postal Service has been in the news a lot lately, notably for its mounting financial losses, massive declines in mail volume, reducing workforce hours, trying to close underperforming postal facilities, seeking five-day mail delivery, and requesting Congress to address the prepayment of retiree health benefits.

Then there’s the Postal Regulatory Commission’s recent rejection of the USPS’s request for an exigent rate case next year (though the Postal Service has appealed the ruling), and the alleged $50 billion overpayment by the USPS to the Civil Service Retirement System from 1972-2009.

As for Potter’s relationship with catalogers, the American Catalog Mailers Association’s executive director Hamilton Davison has made significant inroads with Potter and all of the key postal officials. Potter has attended the ACMA’s National Catalog Forum and he was always candid with the attendees, answering all of their questions.

Potter’s successor, Deputy Postmaster General Pat Donahoe, spoke at an ACMA session this past April. He also displayed an honesty and understanding of catalogs that attendees embraced.

So maybe a change at the top for the USPS is a good thing. Let’s hope, anyway.

The Best of the Big Fat Marketing Blog

If you haven’t been checking out the Chief Marketer Network’s blog, you should. These are some of the top posts from Multichannel Merchant editors in 2010.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.