Better Order Processing
Another key element to establishing and nurturing the customer relationship is directly related to getting customers real-time information about inventory. And better, more integrated inventory and fulfillment information access and management can give retailers benefits beyond just enhancing the customer experience and increasing sales. Over time, it can help optimize product assortment and minimize inefficiencies in inventory positions, allocation and shipping.
Some things to think about for better order processing capabilities include:
- Visibility on inventory: This means access to what’s available in real-time, and how to most effectively and efficiently get it to the customer, whether that’s in-store, shipped from other stores, or shipped from a distribution center.
- Fulfillment from other channels: Retailers should ensure customers have the option to buy an item online and pick it up in a store.
- Keep shopping: Omnichannel retail also means giving consumers the opportunity to keep shopping from whichever channel makes sense for them. Adding additional merchandise to a previously started web or mobile shopping experience is just one example of this.
Here are four more points to prepare your omnichannel strategy (click to continue):
Richer Product Information
Personalized Customer Information
Seamless, Secure Checkout
Empowering Sales Associates