Alex and Ani seems to be growing by the minute. It has managed to make its brand a household name to its target audience – women – through various platforms including print, TV and radio.
Alex and Ani started with one store in Newport, RI and expanded to over 40 retail stores, wholesale distribution and a booming ecommerce operation. And now the accessories retailer is looking to an integrated mobile strategy to engage in-store customers with Alex and Ani’s products and brand proposition, says Ryan Bonifacino, vice president, digital strategy, Alex and Ani.
Click here to read Bangle Blend: How Alex and Ani Connect Across Multiple Platforms from Chief Marketer.
