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How Alex and Ani Spreads Positive Energy Across Multiple Platforms

Daniela Forte Content Manager
May 21, 2014

Alex and Ani seems to be growing by the minute.  It has managed to make its brand a household name to its target audience – women – through various platforms including print, TV and radio.

Alex and Ani started with one store in Newport, RI and expanded to over 40 retail stores, wholesale distribution and a booming ecommerce operation. And now the accessories retailer is looking to an integrated mobile strategy to engage in-store customers with Alex and Ani’s products and brand proposition, says Ryan Bonifacino, vice president, digital strategy, Alex and Ani.

Click here to read Bangle Blend: How Alex and Ani Connect Across Multiple Platforms from Chief Marketer.

RELATED TAGS: Mcommerce, Alex and Ani

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