The ecommerce market appears to be is heating up in Pakistan.
After experiencing unprecedented traffic and sales on March 23 for its Pakistan Day sale, Jambo.pk Business Unit Head Farhan Ismail said that more such events are in the pipeline, adding that Pakistan’s online shopping community better stay tuned as the next big sale will be unveiled shortly.
Pakistanis shopped online in record numbers on March 23, with Pakistan Day sales trending on social media. Various online stores slashed their prices up, offering discounts up to 25%, with Jambo.pk the only one that offered as much as up to 60% off on even high value products.
“Jambo.pk, being one of Pakistan’s most reputable ecommerce platforms, is proud of bringing exciting, easy to access, and affordable shopping experiences for our customers to celebrate Pakistan Day in a way to help strengthen our economy by increasing spending through discounted prices,” Ismail said. “Due to the inimitable experience that Jambo.pk offers, we generated sales on thousands of products, hence bringing in the revenues in tens of millions of rupees.”
Despite being relatively new in online shopping in Pakistan, Jambo.pk has quickly become one of the prominent names in ecommerce industry. The online store has made its reputation even sturdier with the recent sales event, from 23rd to 25th March 2016, on all the products. Strategic partners of Jambo.pk like TazaMart.pk and Forrun.co joined this marathon of amazing deals and discounts enthusiastically.
From electronic appliances to laptops, televisions to air conditioners, men’s wear to women’s outfits and accessories, and smartphones were sold at unbelievable prices in record numbers. Global brands with e-stores on Jambo.pk include Changhong Ruba, Dawlance, Mitsubishi, Samsung, LG, Gree, Kenwood, and Haier.
Jambo.pk said the incredible response of existing and new customers has boosted team morale, and a sales calendar will be unveiled soon to hold more such events in the coming months and throughout the year.
Ecommerce in Pakistan
Buyers and sellers are benefiting from the trend of multiple sales on online shopping portals on different occasions. Being the latest entrant in ecommerce industry as compared to other countries, people attracting to the sphere of online shopping via promotional sales is a healthy sign for Pakistani ecommerce market.
Pakistan, despite being one of the latest entrants in the sphere, is demonstrating strong potential in ecommerce industry. With regional ecommerce giants like Alibaba in China and Flipkart in India, Pakistan faces a stiff challenge. Estimated US$ 30 million being spent on online shopping across Pakistan in 2015, the growth is expected to reach over US$600 million by 2017.
Various factors are playing their role to enhance ecommerce business in Pakistan, which valued US$60 million till 2015 and fore-casted to cross the threshold of $1 billion by 2020. Numbers of internet enabled Pakistanis stood at 30 million by the end of 2015, which is expected to increase in million by 2019. With 3G/4G license acquisition in 2015, 30 million internet users, 12.6 million people active on social media on monthly basis, and with more than 2.2 million broadband users, Pakistani ecommerce industry is exhibiting to be a promising one for the companies seeking to venture in the IT sector.
Influx of smartphones on cheap prices from China has also increased mobile use in the county, hence multiplying the internet users’ count. Pakistan, in terms of monthly spend on internet and other services, ranks 4th in providing the cheapest monthly mobile services to its population. Cheaper and efficient internet and mobile services are expected to play a vital role in reaching out to the population yet to gain web accessibility.
Online Payments
Another factor that is aiding ecommerce industry to excel in Pakistan is developing payment methods. Low use of credit cards did not let online shopping flourish in the country, but introduction of various online payment methods, along with non-branch banking services like Mobicash by Mobilink, and EasyPaisa by Telenor, while Cash on Delivery being the most credible payment method has made online shopping easier and reliant than ever. Every online shopping store, including Jambo.pk offer a myriad of choices for payment.
Offline payment is believed to be the safest and most secured payment method for online purchases, which augmented over the years. Cash on Delivery is the most favorite and adopted payment option amongst Pakistani, particularly living in remote and rural areas of the country. The system has succeeded in building a trust between online buyers and sellers.
Pakistan’s ecommerce industry is on an upward trajectory, and the upcoming promotional deals by Jambo.pk are bound to have a positive impact on ecommerce and the online marketplace. Be it Jambo.pk desktop site or mobile app, shoppers will be able to avail astounding discounts on their favorite products and brands all year round in the name of one sales event or another.
For more on ecommerce in the Middle East, check out:
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Customers in the Middle East are Willing to Wait
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Sanctions Against Iran End, Increasing Your Brand’s Potential in the Middle East
Tim Parry is Multichannel Merchant’s Managing Editor, and the lead programmer for Growing Global.