Embed Videos into the Email
Embedding video in an email is important and according to a recent Movable Ink blogpost, it can increase the duration of time that a subscriber reads your email, increases the likelihood of email sharing/forwarding, increases conversation rates, and can increase the size of the orders in general. When embedding a video in your mobile email, device-targeting should be used to ensure mobile email recipients enjoy the best possible video-in-email experience available to them at time of open.
Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203)899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.
