So Who Is Everyone Rooting For?
The numbers show that the Seahawks have a slight edge in fan interest at retail compared to the Broncos but that Peyton Manning has a strong support base of his own. Whichever team wins, it’s clear that the Super Bowl is a win-win for online retailers – particularly those who are able to meet fans’ demands for their favorite team’s gear immediately after the NFC and AFC Championship games are played.
Tim Callan is Chief Marketing Officer of SLI Systems.