8. Email Marketing: Wash, Rinse, Repeat
Jos. A. Bank may have made its email subscribers see double… or whatever nine times is. This design was used 9 times on Thanksgiving Day and Black Friday (and as we see today, it’s being used on Cyber Monday!). Jim Davidson, manager of marketing research at Bronto, said remailing can be very effective. But on Black Friday, when many retailers will send more than one email within the day, sending duplicate (or nearly duplicate) copy can frustrate subscribers and lead to increased spam complaints and potentially delivery issues.
[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]
