Bill Blass Names Borderlinx as Cross-Border Ecommerce Expansion Partner

Iconic American fashion brand Bill Blass has chosen Borderlinx to lead the global distribution of its high-end product range, rounding out the retailer’s major brand re-launch.

Bill Blass set the standard for American designer brands when it was founded in 1970, and today it continues in the spirit of innovation by becoming the first global eCommerce-only designer brand.

To drive Bill Blass’ digital business worldwide, Borderlinx’s Global eCommerce Solutions provide international customers with an integrated service that calculates the landed shipping costs, including taxes and duties, without disrupting the brand’s checkout experience.

“Our re-launch is rooted in catering to eCommerce customers worldwide,” said Stuart Goldblatt, President and COO of Bill Blass. “Offering visitors an accurate and automated shipping cost has eliminated the troubles commonly faced when making purchases as an international shopper.”

Additionally, Borderlinx’s SaaS solution allows Bill Blass to ship directly to customers from its own warehouse. This shortens overall processing and transit times and saves on the cost of shipping domestically to the Borderlinx export hub. The Borderlinx solution also offers the retailer a full array of seamless cross-border services including product export and import restriction checks, local currency conversions, creation of customs paperwork, an end-to-end international returns solution and much more.

“Bill Blass is reshaping the way people think about eCommerce by creating a customer experience that is unparalleled by other online retailers,” said Jérôme Mercier, CEO of Borderlinx. “Borderlinx is maintaining this unique engagement by allowing international customers to shop like locals. Zero interruptions in the checkout process will create returning customers no matter where they live in the world.”

With the help of Borderlinx’s easy system integration, Bill Blass was able to quickly introduce itself as a worldwide brand to shoppers everywhere.

“Borderlinx allowed to launch ‘day one’ with the ability to ship to 65 international countries,” said Kelly DeMeester, Business Director of Bill Bass. “It was a real game changer to be on the international stage immediately. It made the firm a truly global brand, both in perception and in sales.”

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.