Blair inks deal with ShopNBC

Blair Corp.

is going Hollywood. The Warren, PA-based multititle mailer is teaming with home shopping TV network ShopNBC to promote its Crossing Pointe women’s apparel catalog.

The one-hour “Crossing Pointe Fashion Show” will debut on ShopNBC on Jan. 30. The launch is timed to coincide with the mailing of the spring catalog and the fashion preview on the Crossing Pointe Website. And in March, the network will preview Blair’s Women’s summer apparel line.

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