Consumer electronics cataloger/retailer The Sharper Image on Oct. 10 inked a deal to sell about 20 of its proprietary products in more than 600 Circuit City stores nationwide. “Circuit City’s strong national presence makes this an excellent opportunity for The Sharper Image to build its brand and its sales with a wider consumer audience,” Sharper Image chairman/CEO Richard Thalheimer said in a statement.
The Sharper Image items will be showcased in dedicated fixtures in the stores, a concept the two companies tested during the summer. Most of the products will also continue to be sold in Sharper Image’s 125 stores, its catalogs, and on its Website.