DMA to Honor Dave Florence and Ben Franklin

Direct Media founder/chairman Dave Florence has achieved much in his nearly 50-year career in the list and data processing industries. After successful stints as a sales data processing sales rep for IBM and Royal McBee Corp., Florence went on to found Direct Media in 1969, and the rest is history. But when he’s writing his memoirs one day, perhaps Florence’s honor as a Direct Marketing Association Hall of Fame inductee will stand out the most—not only for the honor itself, but also for the company he’s sharing in this year’s induction: Benjamin Franklin.

The DMA announced on June 10 that in addition to Florence, it would posthumously induct Franklin. Although textbooks focus on Franklin’s scientific experiments and his career as a statesman, the DMA is inducting Franklin for his contributions to the mail order industry. In 1744, he produced what is believed to be the first catalog in the U.S., which sold scientific and academic books. In 1775, Franklin became the first postmaster general of the U.S.

As for Florence’s numerous other achievements, he is a trustee of the Direct Marketing Educational Foundation (DMEF), and he served on the DMA Board of Directors from 1987 to 1993 and the DMA Hall of Fame nominating committee from 2001-04. Florence will be formally inducted during the DMA’s Annual Conference in New Orleans on Oct. 19. Unfortunately, Franklin won’t be able to join him there.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.