Everybody wants to be a winner. But that honor goes to a select few — especially when it comes to the the Multichannel Merchant Awards. Our discriminating judges scrutinize all aspects of every print and Web catalog entered, from creative and merchandising to pagination and navigation to marketing and customer service. The Gold and Silver winners profiled here are the multichannel marketers that excel at the whole package. This is how they do it.

The JUDGES for the 2009 Multichannel Merchant Awards

AMY AFRICA, chief imagination officer, Eight by Eight

GEOFFREY BATROUNEY, executive vice president, Estee Marketing Group

RICHARD BEVIS, vice president, marketing, Wayside Technology Group

KEVIN CHURCHILL, director of merchandise, Patagonia

SARAH FLETCHER, president/creative director, Catalog Design Studios

JEAN O. GIESMANN, executive creative director, Stony Creek Brands

PINNY GNIWISCH, owner, Ice.com

JAY GREENBERG, director, e-commerce, Spencer Gifts

MORLEE GRISWOLD, catalog development consultant

MARY ANN KLEINFELTER, vice president of marketing, L-com

CHERI LARUE, consultant, former catalog marketing manager, Sierra Trading Post

ROBIN LEBO, marketing manager, new ventures, Orchard Brands

MARK LEE, principal, The Mark Lee Group

JOHN LENSER, president, Lenser

PHIL NIEMEYER, president, Nasco International

DON OAKES, senior vice president, creative, L.L. Bean

KIMBERLY PAINLEY, president, Kinetic Marketing Consultants

BUD REED, president/founder, Timberline Interactive

JACK ROSENFELD, chairman, Potpourri Group

DANIELLE SAVIN, vice president, multichannel retail and marketing, FitForCommerce

GLENDA SHASHO JONES, president, Shasho Jones Direct

LINDA SPELLMAN, vice president, direct response, Hickory Farms

JENNY SUPER, vice president, sales, marketing and customer care, Galls

STEVE TROLLINGER, executive vice president, J. Schmid & Associates

GINA VALENTINO, owner, Hemisphere Marketing

CRAIG WINER, vice president, Garrett Wade Co.

BRAD WOLANSKY, vice president, global e-commerce, The Orvis Co.