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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

April 02, 2013

 MCM Tuesday

Wayfair and REI Release April Fool’s Products
5 Takeaways
for Developing a Mobile and Tablet Strategy
Content
is Key to SEO and Shopping Experience
Goodreads Joins Amazon Family
How to Address Unhappy Customers on Facebook and Twitter

 

 

Wayfair and REI Release April Fool’s Products

By Tim Parry

Hiking gear for my cat? No kitten? Nope, April Fool’s!

FULL ARTICLE

 

5 Takeaways for Developing a Mobile and Tablet Strategy

By Erin Lynch

Smartphone and tablet users should be a major focus in your ecommerce strategy moving forward. Here are six key takeaways on developing a mobile and tablet strategy.

FULL ARTICLE
Content is Key to SEO and Shopping Experience

By Daniela Forte

Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.

FULL ARTICLE
Goodreads Joins Amazon Family

By Daniela Forte

Goodreads will be joining the Amazon family. Amazon reached an agreement with Goodreads this week, the leading site for book recommendations that help people find and share books.

FULL ARTICLE

 

How to Address Unhappy Customers on Facebook and Twitter

By Erin Lynch

In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.

FULL ARTICLE

 

 

Related Whitepapers
• Rebates a gateway to richer consumer relationships, brand interaction

 

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