New Orleans–Mokrynski & Associates is no more. The Hackensack, NJ-based services provider has changed its name to MokrynskiDirect, to reflect its growth from a list management and brokerage firm to what it calls “a full-range provider of growth solutions.” The company, which announced the name change Sunday at the DMA 87th Annual Conference and Exhibition here, also unveiled new services. Among them are an e-mail tracking and analysis system, Website hosting and management services, and search engine marketing programs.