My Twinn Bought by e-Toys Direct

Denver-based e-Toys Direct has purchased the assets of Englewood Village, CO-based cataloger My Twinn for $1.06 million. Formerly known as KB Online Holdings, e-Toys Direct was bought in May by an affiliate company of New York-based investment firm D.E. Shaw. D.E. Shaw also owns toys cataloger FAO Schwarz.

My Twinn, which abruptly ceased operations a week before Christmas last year, filed for Chapter 7 liquidation on Dec. 19. My Twinn specialized in dolls personalized to resemble “the special child in your life.” Per its licensing agreement, eToys Direct Inc. will operate the KB Website.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.