The second-quarter net loss at New York-based
Bluefly
(NasdaqSC: BFLY), widened 29%, to $2.1 million from $1.5 million last year. The online cataloger of discount designer apparel did manage to grow net sales 9%, to $7.5 million from $6.8 million last year. Bluefly also says that during the three months ended June 30, new customers acquired increased to 22,581 from 21,057, and the average order size increased to $176.70, from $161.65.