Building to Last

Compiled from mail order buyer files, transactional information, and surveys, and overlaid with demographic data, this file consists of nearly 3.7 million consumers who have responded to at least two home improvement offers and nearly 1.9 million do-it-yourselfers. About 50% of the people on the list are women.

Cost: $77/M

Selects: geographic, zip+4, gender, adult age range, adult age, income, length of resident, credit card, category/sporting interest, 30-day new movers, one-month hotline

Contact: Adrea Rubin Management, 212-983-0100 or www.adrearubin.com

Incident-Prevention Magazine

More than 30,000 safety professionals receive Incident-Prevention, a controlled-circulation magazine. Readers include safety directors, construction supervisors, and line foremen at electric utilities, telecommunications companies, and gas works, among other businesses.

Cost: $130/M

Selects: state, SCF, zip, business/industry, job function

Contact: Statlistics, 203-778-8700 or www.statlistics.com

Lippincott Williams & Wilkins Health Sciences Database

A publisher of more than 275 journals, newsletters, and books for medical professionals, Lippincott Williams & Wilkins has 2.8 million subscribers and buyers on its database. These professionals include physicians, nurses, therapists, and administrators, with specialties ranging from anesthesiology to vascular surgery.

Cost: $105/M; nonmedical offers, $90/M

Selects: state, SCF, zip, gender, business/home address, specialty

Contact: Rubin Response Management Services, 847-619-9800 or www.rubinresponse.com

GRAPHIK DIMENSIONS

The Graphik Dimensions catalog of wood and metal picture frames has the names of more than 14,000 12-month business buyers in its file. Business buyers include photography studios, artists, and museums that have spent an average of $95 per order on frames and framing accessories.
Cost: $95/M
Selects: state, SCF, zip, artist, photographers, dollar, e-mail/modem
Contact: D-J Associates, 203-431-8777

UNIVERSITY BUSINESS

University Business, published by Academic Partners, has more than 22,000 active subscribers in its file. The magazine reaches senior administrators who run the country’s 3,500 colleges and universities. Subscribers control more than $270 billion in annual expenditures and are responsible for purchasing products and services in finance, property management, and technology.
Cost: $95/M
Selects: state, SCF, zip, gender
Contact: Kroll Direct Marketing, 609-275-2900

SPIRIT OF THE WEST

The names of more than 480,000 12-month buyers from the Coldwater Creek Spirit of the West catalog are available for rental. Customers, 93% of whom are female, are affluent consumers who have bought casual, career, and evening fashions.
Cost: $120/M
Selects: state, SCF, zip, gender, size, apparel, accessories, credit card, dollar type, dollar purchase (cumulative), age, income, lifestyle/interest, child’s age
Contact: Mokrynski & Associates, 201-488-5656

ASSET MANAGEMENT

Asset Management, a bimonthly magazine that ceased publication in December 1999, has the names of 17,811 former subscribers in its file. Subscribers, 96% of whom are male, include investment managers, consultants, and trust officers who manage assets for wealthy individuals, pension plans, and endowments, primarily through mutual funds, separate accounts, and general securities.
Cost: $150/M
Selects: SCF, state, zip
Contact: The Lake Group, 914-925-2400

CARAMOOR CENTER

Caramoor Center for Music and the Arts in Katonah, NY, has the names of more than 43,000 ticket buyers, contributors, and supporters in its file. Caramoor offers education programs, children’s concerts, the Caramoor House Museum, and its Summer Music Festival, which brings the top performers in classical music, pop, and jazz to Westchester County. Ticket buyers and contributors are located mostly in New York, Connecticut, and New Jersey, and spend an average of $100 per ticket order.
Cost: $75/M
Selects: state, SCF, zip, ticket buyers
Contact: Fred Woolf List Co., 914-694-4466

STATISTICIANS

This file consists of more than 14,000 highly educated statisticians. The names are selectable by fields of application and area of specialization. Of these statisticians, 9,105 records are for males.
Cost: $65/M (one-time use); $130/M (one-year unlimited use)
Selects: state, SCF, zip, gender, field of application, specialty, telephone, fax number
Contact: Dunhill International Mailing List Co., 561-347-0200

HERSHEY’S GIFT CATALOG

The Hershey’s Gift Catalog of chocolate gift items and accessories has a house file of more than 89,000 12-month buyers. Customers, 65% of whom are female, are primarily ages 35-55 and have an average income of $70,000.
Cost: $90/M
Selects: state, SCF, zip, gender, dollar, gift
Contact: D-J Associates, 203-431-8777

INTERNATIONAL WILDLIFE

The International Wildlife Coalition (IWC), a not-for-profit organization working to save and protect wildlife and the environment, has the names of 4,568 18-month donors in its file. Donors receive the Wildlife Watch newsletter, which covers various topics about wildlife and endangered species. Donors, 71% of whom are female, spend an average of $18.
Cost: $85/M
Selects: state, SCF, zip
Contact: Aggressive List Management (ALM), 847-304-4030

WORKBENCH MAGAZINE

There are more than 360,000 active subscribers in the Workbench magazine file. Subscribers, 64% of whom are male, enjoy a hands-on approach to the design and remodeling of their homes. They’re skilled craftsmen who purchase building products and tools. Subscribers have an average age of 40 and an average household income of $47,803.
Cost: $95/M
Selects: state, SCF, zip, gender, hotline, age, income, Neilsen, lifestyle data, child age
Contact: Names and Addresses, 847-465-1500

MANUFACTURING LEADERS

The Business and Manufacturing Leaders list consists of 293,669 participants in the Business and Manufacturing Leaders Institute, which provides business and manufacturing executives with information on new products, seminars, trade shows, and marketing programs. These executives have purchasing power within their companies and travel to attend seminars and conventions.
Cost: $95/M
Selects: state, SCF, zip, gender, company size, titles/job functions, sales, industry/SIC, phone numbers
Contact: AllMedia, 972-818-4060

XML E-MAIL ADDRESSES

This file contains more than 51,000 opt-in e-mail addresses of subscribers to Fawcette technical Publications’ XML magazine, which provides hands-on, how-to information about the structure of XML (extensible markup language). Subscribers are builders and architects of next-generation e-business, Web, and data-centric applications with XML.
Cost: $350/M
Selects: job title, technology budget, number of employees
Contact: Rubin Response Management, 847-619-9800

OPT-IN PROFESSIONALS

There are more than 1 million names of professionals on this list from eBase, an opt-in e-mail database from Focus USA. These users have opted in to receive promotions and advertisements via their home e-mail address. Postal addresses can also be supplied for these individuals.
Cost: $200/M
Selects: state, SCF, zip, postal address, age, income, gender, hotline, homeowners, occupation, presence of children, travelers, MOB-book buyers
Contact: Focus USA, 201-489-2525

BOBBIN MAGAZINE

Bobbin magazine, a news and information source for the global sewn-products industry, has more than 21,000 active subscribers. Bobbin reaches corporate officers, presidents, supervisors, and students. The magazine features editorials on management, product news, computer technology, and manufacturing and technology strategies.
Cost: $150/M
Selects: state, SCF, zip, business/industry type, job title, job function, product
Contact: Edith Roman Associates, 845-620-9000

RIA TAX-BOOK BUYERS

This file contains the names of more than 70,000 buyers of Research Institute of America (RIA) tax books. These accounting and financial business executives rely on RIA for handbooks, reference books, surveys, and special reports to help them stay abreast of taxation, compensation, and employment laws.
Cost: $120/M
Selects: state, SCF, zip, firm type, home/business, gender, one per company
Contact: Aggressive List Management (ALM), 847-304-4030

JAVA LANGUAGE USERS

Java Language Users from Component Strategies is an extended database off the Component Strategies mailing list. Component Strategies was written and edited for IS managers, software developers, programmers, and other technical professionals involved in building software applications that use object technology. These technical business professionals, 72% of whom are male, use Java language at their companies.
Cost: $190/M
Selects: state, SCF, zip
Contact: Statlistics, 203-778-8700

FORPLAY CATALOG

Forplay, a cataloger of evening dresses, bedroom attire, shoes, and accessories, has more than 68,000 12-month buyers. Customers, who have an average age of 35 and an average income of $55,000, spend an average of $80 per order.
Cost: $95/M
Selects: state, SCF, zip
Contact: George-Mann Associates, 732-303-0252

BUDGET SHOPPERS

New Neighbor Network-Budget Shoppers, compiled from various financial sources, reaches credit-card consumers with credit limits of less than $1,000. This file has the names of 252,463 February hotline consumers. These budget-conscious consumers, 67% of whom are female, purchase travel, apparel, electronics, gifts, and home fashions, among other items, using their credit card.
Cost: $85/M
Selects: state, SCF, zip, gender, home address, telephone, household income, MOB, credit card type, credit limit, presence of children, ethnicity
Contact: 21st AZ Marketing, 631-293-8550

FAIRFIELD MINT COLLECTIBLES

Fairfield Mint’s Vintage Replica Collection catalog sells automobile replicas and accessories to collectors, car enthusiasts, and gift buyers. There are more than 77,000 12-month mail order buyers in its file. Buyers, 65% of whom are male, spend an average of $65 per purchase.
Cost: $100/M
Selects: state, SCF, zip, credit card, age, dollar, fundraising contributor
Contact: Mokrynski & Associates, 201-488-5656

CONSERVATIVE SENIOR DONORS

The Conservative Senior Donors to Charities & Politics file contains the names of 184,203 12-month donors. These senior donors contribute to national health and charitable organizations as well as to their local politicians.
Cost: $80/M
Selects: state, SCF, zip, age, income, donation type
Contact: Midwest Direct Marketing, 913-686-2220

U.S. HISTORICAL SOCIETY

The United States Historical Society has the names of more than 57,000 active members in its file. These collectors have considerable discretionary income and have spent $50-$10,000 on items such as plates, sculptures, and statues that come with a certificate of authenticity.
Cost: $90/M
Selects: state, SCF, dollar amount, gender
Contact: Names and Addresses, 847-465-1500

Send information about new lists, new list management, and new selects to
Ellen Hansen, Catalog Age, P.O. Box 4242, Stamford, CT 06907-0242. Or you can fax it to 203-358-5823 or e-mail it to [email protected].

Please include counts, costs, selects, and contact information.

DOMESTIC TRAVELER DATABASE

The Domestic Traveler Database has names and home addresses of more than 1 million people who love to travel on a regular basis. These consumers have filled out a survey expressing their interest in travel and in receiving literature about traveling.

Cost: $70/M
Selects: state, SCF, zip, phone, age, gender, income, MOB, recency
Contact: Walter Karl, 845-620-0700

TURBOCAD USERS

This file has the names of 300,000 professionals who use International Microcomputer Software’s TurboCAD, a computer-aided design program for architecture, engineering, construction, and mechanical markets.
Cost: $125/M
Selects: state, SCF, zip, recency
Contact: Worldata & WebConnect, 561-393-8200

RECHARGER SUBSCRIBERS

Recharger magazine, serving the office products recycling industry, has more than 20,000 names in its subscribers file. The magazine, published monthly by 101Communications, covers the latest industry news and trends, and provides technical information. Subscriptions cost $45 per year.

Cost: $110/M
Selects: state, SCF, zip, phones
Contact: Statlistics, 203-778-8700

ONLINE IT COURSE BUYERS

This file contains the names of more than 90,000 buyers of instructor-led, self-paced online learning courses and products for Information Technology (IT) professionals. These buyers, 56,323 of whom are male, spend an average of $170 per purchase for courses for certification.

Cost: $120/M (one-time use); $240 (one-year unlimited use)
Selects: state, SCF, zip, credit card, gender, telephone, type of purchaser
Contact: Dunhill International List Co., 561-347-0200

IE:MONEY SUBSCRIBERS

There are more than 7,000 names of subscribers to Canadian personal finance magazine IE:Money in this file. IE:Money provides information about investing and tax reduction strategies, and personal spending alternatives. Readers, 67% of whom are male, spend $19.95 for a one-year subscription of eight issues.

Cost: $140/M
Selects: gender, province, FSA
Contact: Cornerstone, 416-932-9555

LIMBAUGH LETTER EXPIRES

This file contains more than 25,000 zero-six months names of expires to the Limbaugh Letter, the monthly publication of radio/television host Rush Limbaugh that covers such topics as state of the economy, foreign policy and domestic social issues.

Cost: $75/M
Selects: state, SCF, zip, gender
Contact: Conrad Direct, 201-567-3200

RETAIL CREDIT CARD SHOPPERS

The New Neighbor Network-February Retail Credit Card Shoppers file has more than 565,000 names of consumers who hold multiple credit cards and have just activated another one. These buyers, 60% of whom are female, range in age from 18-54, have children, a median income of $60,000, and are avid shoppers.

Cost: $75/M
Selects: state, SCF, zip, gender, home address, telephone, mail order buyers, household income, credit card type, presence of children, ethnicity, age range of child
Contact: 21st AZ Marketing, 631-293-8550

BEVERAGE INDUSTRY READERS

This file contains more than 34,000 qualified recipients of Beverage Industry, a magazine for information about production, marketing, technology and distribution of soft drinks, juice, beer, bottled water, wine, and liquor.

Cost: $110/M
Selects: state, SCF, zip, business/industry, title/function, dollar volume of sales, fleet size, buying authority, phone/fax numbers
Contact: ALM (Aggressive List Management), 847-304-4030

BECKETT RACING & MOTORSPORTS

This file, part of the Beckett Sports Collectors Masterfile, contains more than 3,000 names of six-month active subscribers to Beckett Racing & Motorsports Marketplace magazine, which covers motorsports collectibles. Readers, 84% of whom are 25-54 years of age, and most of whom are male, are serious collectors.

Cost: $120/M
Selects: state, SCF, zip, gender, recency, publication by title
Contact: AllMedia, 972-818-4060

PRIMEDIA YOUTH ENTERTAINMENT

The 111,554 names of active subscribers and product buyers of Primedia’s Tiger Beat, Teen Beat, and Bop teen magazines in this merged masterfile are now available for rental. This audience of primarily teen girls spends the majority of its income on the latest trends, fads, and pop culture.

Cost: $95/M
Selects: state, SCF, zip, gender, source, product buyers, multiple title subscribers
Contact: ALC (American List Counsel), 609-580-2800

NURSES

This file contains more than 3 million names and home addresses of registered and licensed practical nurses compiled from current state license registrations as well as from private sources. Telephone numbers are available for about 1.6 million nurses.

Cost: $60/M
Selects: state, SCF, zip, gender, nurse type
Contact: Fred Woolf List Co., 914-694-4466

FASHION FABRICS CLUB

There are more than 39,000 names of active members in the Fashion Fabrics Club file, the majority of whom are women, with an average age of 35 and an average income of $35,000. Buyers spend $50 on average for discounted designer fabrics.

Cost: $95/M
Selects: state, SCF
Contact: Names and Addresses, 847-465-1500

SAKS FOLIO BUYERS

There are more than 110,000 names of three-month hotline Saks buyers, 73% of whom are women, spend an average of $75 per purchase and are college educated with an average age of 45 and average income of $75,000.

Cost: $110/M
Selects: state, SCF, zip, gender, recency, product, dollar amount, last purchase, average purchase
Contact: Mokrynski & Associates, 201-488-5656

WATERFRONT LIVING BUYERS

The Waterfront Living catalog of nautical gifts and decor has the names of 11,599 12-month buyers in its file. Buyers, 62% of whom are women, with an average age range of 45-55, an average income of $100,000, and an average home value of $200,000, spend an average of $120 per purchase.

Cost: $110/M
Selects: geographic, gender
Contact: Millard Group, 603-924-9262

OCCUPATIONAL THERAPISTS

This newly compiled list has the names of more than 90,000 state licensed occupational therapists who typically work in rehabilitation facilities, hospitals, and schools. About 67% of the names are at their home address.

Cost: $60/M
Selects: state, SCF
Contact: Fred Woolf List Co., 914-694-4466

FEMAIL CREATIONS BUYERS

There are more than 65,000 names of 12-month buyers in the Femail Creations catalog file. Buyers, 99% of whom are female, with an average age of 45, spend an average of $70 per order on apparel, gifts, decor, and books to celebrate and inspire women.

Cost: $105/M
Selects: state, SCF, zip, dollar, multi-buyers
Contact: Direct Media, 203-532-1000

TECHNOLOGY INVESTORS

This file has more than 14,000 names of paid subscribers to Harry Newton’s Technology Investor newsletter, which researches technology stocks. The mostly male subscribers, have an average net worth of more than $1 million, and pay $295 for a monthly subscription.

Cost: $195/M
Selects: state, SCF, zip
Contact: Rubin Response Management, 847-619-9800

IDEALS MAGAZINE SUBSCRIBERS

This file contains more than 113,000 names of active subscribers to Ideals magazine, the most recent addition to Guideposts family of inspirational publications. Readers, 95% of whom are female, with an average age of 51, and a median income of $45,000, are religious individuals focused on tradition, home and family. Their interests include gardening, sewing, crafts, and pets. They also donate to a variety of causes. Readers spend $19.95 for a yearly subscription of six issues.

Cost: $90/M
Selects: state, SCF, zip, source, paid
Contact: RMI Direct Marketing, 203-798-0448

DOLL SHOPPERS The NationsBest Female Shoppers with Doll Loving Girls file has more than 520,000 names of mothers with girls ages 6-10 who buy dolls, toys, video, clothing, and books with credit cards. This file houses buyers who have responded to both direct mail and direct response offers.

Cost: $55/M

Selects: SCF, state, zip, phone

Contact: KnowledgeBase Marketing, 877-92LISTS

SPORTING GOODS DEALER Sporting Goods Dealer is a magazine that reaches more than 13,000 subscribers including buyers, managers, presidents, and owners in the team sports industry. The names of these subscribers interested in product news and merchandising are now available for rental through Edith Roman.

Cost: $110/M

Selects: job title, business type, geography, phone

Contact: Edith Roman, 845-620-9000

PET BIRD X-PRESS The more than 43,000 buyers from the 32-page Pet Bird X-Press catalog are predominantly male with an average age of 40. These buyers of products for pet birds and human owners spend an average of $55 per transaction and have an average income of $80,000.

Cost: $95/M

Selects: state/SCF/zip, gender

Contact: George-Mann Associates, 609-443-1330

DREAM PRODUCTS There are more than 240,000 buyers of products such as the Universal Ink Jet Refill Kit and the Dual Compartment Thermal Cooler from space ads in magazines and Sunday papers. Buyers are mostly over 40, spend between $18-$26, and have a median household income of 40,000.

Cost: $100/M

Selects: gender, state/SCF/zip, product category, credit card buyers, dollar amount, age, donors

Contact: Uni-Mail List Management, 212-679-7000

THERE GOES THE NEIGHBORHOOD The There Goes The Neighborhood file of new homeowners from Acme List Management has more than 1.2 million new quarterly homeowners who are proven to make improvements and purchases within the first six months at their new residence.

Cost: $85/M

Selects: state, SCF, zip, year built, loan type, mortgage amount, telephone, new vs. resale

Contact: Acme List Management, 847-587-1160

SENIOR RESEARCH DATABASE The Senior Research Database is a list of seniors who participated in a variety of market research studies. These studies are conducted at senior centers, local malls, and via telemarketing. The responses from these more than 230,000 seniors reveal buying habits and preferences for products, airlines, insurance, and other purchase categories. This file has 68% male names and 32% female names, all past the age of 50.

Cost: $75/M

Selects: SCF, state, zip, gender, age range, credit card, pet owners, multibuyers, ethnicity, income, presence of children, dollar amount, lifestyle interests, mail order buyers, donors by cause, product categories

Contact: RMI Direct Marketing, 203-798-0448

LOGOS RESEARCH The file of more than 1 million buyers from Logos Research Systems, publishers of biblical software and reference materials in a variety of languages, is now available. These computer savvy individuals are mostly male and spend between $60-$600 on biblical software for educational and entertainment purposes.

Cost: $105/M

Selects: state/SCF, gender, age, income, homeowners, donors, interests

Contact: Doug Ross Communications, 480-966-1744

TEACHERS BY NAME This list has the names of more than 2 million teachers of day care, pre-kindergarten and kindergarten who are selectable by income and grade level.

Cost: $80/M

Selects: grade level, tuition level, direct mail buyers, teachers with PCs, teachers with VCRs

Contact: Fred Woolf List Co., 914-694-4466

LAFEMME SHOP The buyers from LeFemme Shop have purchased cosmetics and skincare products via direct mail. The list contains the names of more than 50,000 females who spend an average of $70.

Cost: $95/M

Selects: state, SCF, zip

Contact: List Dynamics, 631-473-5445

COASTAL BUSINESS MACHINES This file has more than 37,000 names of computer professionals in IT departments who have subscribed to the Coastal Business Machines’ opt-in free newsletter to keep their computer systems performing well with the latest operating systems.

Cost: $150/M

Selects: state/SCF/zip, recency, home address, business address

Contact: Worldata, 561-393-8200

AUTO RESTORER The more than 50,000 hobbyists who subscribe to Auto Restorer are interested in product information and do-it-yourself restoration tips. These mostly male readers pay $45 for an annual subscription and have a median income of $67,000.

Cost: $90/M

Selects: gender, state, zip, SCF, recency

Contact: MacFan Lists, 949-855-8822

EVERYONE.NET Web services provider Everyone.net has a list of more than 20,000 individuals who have visited Websites that appeal to their specific interests and completed an online information request form. The information includes income, occupation, and type of business.

Cost: $75/M

Selects: titles, SCF, state, income, age, occupation, phone, fax, gender, industry

Contact: Name Finders, 415-955-8585

CRAFTS REPORT Crafts Report is a business journal for the crafts industry with more than 13,000 subscribers. The subscribers spend an average of $29 on a subscription; 60% are female, and 45% run home-based businesses. Subscribers find this publication through direct mail, the Internet, craft shows, and alternative print media.

Cost: $90/M

Selects: state/SCF, zip, gender, business type, phone

Contact: Names and Addresses, 847-465-1500

JOIN THE CLUB This list has the names of more than one million current and former members of continuity clubs. These names come from different types of clubs such as music clubs, book clubs, and video clubs and are selectable by specific club. These male and female buyers have an average age of 30 and an average household income of $41,000.

Cost: $65/M

Selects: state, SCF, zip, age, dwelling type, income, length of residence, gender, phone, credit card

Contact: Acme List Management, 847-587-1160

CUISINE The bimonthly publication with information about cooking and food, Cuisine, has a subscriber list of more than 100,000 names available for rental. These mostly female subscribers spend about $20 annually for this magazine and are homeowners.

Cost: $95/M

Selects: state/SCF, zip, gender, lifestyle data, age, income

Contact: Names and Addresses, 847-465-1500

BEVERAGEWORLD BeverageWorld provides its 34,000 readers with vital industry news and analysis as well as new product developments and marketing strategies. These readers are top decision-makers within the industry.

Cost: $125/M

Selects: job title, sales volume, business type, geography, phone

Contact: Edith Roman, 845-620-9000

SPANISH SPEAKERS The NationsBest Spanish Speaking Mail Order Buyers file has more than 1.2 million names available for rental through KnowledgeBase Marketing. The file has 50% male names and 50% female names of respondents to direct mail offers of insurance, magazine subscriptions, sweepstakes, and general merchandise.

Cost: $105/M

Selects: SCF, state, zip

Contact: KnowledgeBase Marketing, 877-92LISTS

FISHING LICENSE HOLDERS This newly compiled database features more than 4.2 million fishing license holders compiled from state registration records. These individuals may be selected by specialized selects such as mail order buyers with dollar amount, vehicle value, income, and length of residence, among others.

Cost: $70/M

Selects: license type, license date, multi-license holders, out-of-state license holders, mail order buyers, credit card, dwelling type, gender, net worth, income, length of residency, marital status, motorcycle owner, home value, occupation, vehicle value, donors, children in household, catalog buyers

Contact: Fred Woolf List Co., 914-694-4466

FLORIDA LIVING The names of more than one million readers of Florida Living magazine are now available through List Technology Systems Group. This magazine is dedicated to lifestyle features about food, people, homes, and vacations in the state of Florida.

Cost: $75/M

Selects: state, SCF, zip

Contact: List Technology Systems Group, 212-719-3850

DOWN HOME IN NORTH CAROLINA The subscriber list from Our State: Down Home in North Carolina has more than 67,000 individuals who like to be updated about the places, events, and history of the state of North Carolina. The median age of readers is 38 and 81% live in the state.

Cost: $85/M

Selects: state, SCF, zip

Contact: Mal Dunn Associates, 914-277-5558

EQUINE TIMES Equine Times, the official publication of many horse clubs and associations throughout the Midwest, has made its subscriber list available for rental through Midwest Direct Marketing. The majority of these subscribers are involved in local or national rodeo, racing, sporting competitions and performance shows. Readers are mostly female, and spend an average of $15.95 for the magazine.

Cost: $90/M

Selects: state, SCF, zip, gender

Contact: Midwest Direct Marketing, 913-686-2220

VENTURE CAPITAL INVESTORS The names of more than 280,000 venture capital investors who have qualified to invest a minimum of $20,000 are now available for rental. These investors have responded to a direct mail or phone qualification questionnaire.

Cost: $130/M

Selects: state, SCF, zip, gender

Contact: Name Finders, 415-955-8585

SAVVY RECREATIONALISTS The Savvy Recreationalists file is a database of direct mail buyers who have purchased merchandise for outdoor activities such as camping, hiking, boating, and skiing. The average income of these buyers is $70,000 and the average age is 44.

Cost: $85/M

Selects: state, SCF, zip

Contact: Statlistics, 203-778-8700

THE SCIENTIST List Technology Systems Group has a list of more than 25,000 opt-in email names of active subscribers to TheScientist.com online edition. This magazine and its online counterpart reports on issues and events that directly correlate with the lives and careers of professional scientists. The subscriber list represents professionals in fields such as immunology, cell and molecular biology, biochemistry, genetics, and toxicology.

Cost: $275/M

Selects: job title, job description, field of interest, type of business, degree earned

Contact: List Technology Systems Group, 212-719-3850

SHOE EXPRESS The more than 20,000 buyers from the Shoe Express catalog for casual and fashion footwear have specialized shoe sizes ranging from sizes 10-15, narrow to extra-wide. Price points in this catalog run from $28 to $79 and customers spend an average of $75 per order. These buyers are all female with an average age of 35 and an average income of $90,000.

Cost: $95/M

Selects: state/SCF/zip

Contact: George-Mann Associates, 609-443-1330

AQUARIUM FISH Aquarium Fish magazine features a readership of more than 49,000 hobbyists interested in articles about proper care and accessories for aquarium fish. The annual subscription rate for this publication is $24.97. Most readers are males between the ages of 25 and 44.

Cost: $90/M

Selects: gender, state, SCF, recency

Contact: MacFan Lists, 949-855-8822

STITCHER’S WORLD Stitcher’s World, the cross-stitch magazine for the crafts enthusiast, now has its list of more than 10,000 mail order buyers available. These buyers have responded to kits offered in the center pages of the magazine.

Cost: $95/M

Selects: state, zip, SCF

Contact: Statlistics, 203-778-8700

BETTY CROCKER The 325,000 mail order buyers from the Betty Crocker catalog from General Mills Corp. are now available as a new list from Madison Direct Marketing. Betty Crocker catalog buyers spend an average of $52 per transaction.

Cost: $75/M

Selects: state, zip, SCF, gender, dollar amount, product

Contact: Madison Direct Marketing, 203-532-9000

MARKETSHARE HOME The Marketshare Home Furnishings Home Decorating file has more than 9 million buyers from more than 200 sources including home decorating catalogs and magazines.

Cost: $80/M

Selects: state, SCF, zip, gender, recency, multiple buyers, purchase amount, catalog buyers, magazine subscribers, donors, product categories, age, income, children, credit card buyers, home owners, marital status, automotive data, phone number, Internet active

Contact: Mal Dunn Associates, 914-277-5558

ARIZONA HEALTH The 8,100 buyers of vitamins and herbal supplements from Arizona Health Foods through direct mail are available for rental through Conrad Direct. This file contains an equal share of male and female buyers who spend an average of $70 per order.

Cost: $100/M

Selects: state, SCF, zip, gender

Contact: Conrad Direct, 201-567-3200

SNOWMOBILE OWNERS Fred Woolf Co. has a list of more than 540,000 owners of snowmobiles. This file offers some specialized selects such as names of people who own a Jetski or ATV in addition to a snowmobile.

Cost: $70/M

Selects: state, SCF, zip

Contact: Fred Wool List Co., 914-694-4466

INSPIRATION CRUISES The more than 190,000 names of male and female travelers on the Inspiration Cruise that features speakers on Christian topics are available for rental. These travelers spent between $1000-$3000.

Cost: $65/M

Selects: state/SCF, age, income, length of residency, occupation, mail respondents

Contact: Doug Ross Communications, 480-966-1744

FIRE ENGINEERING The names of more than 340,000 professionals who subscribe to Fire Engineering for information about fire fighting equipment and techniques are available for rental.

Cost: $125/M

Selects: state, SCF, zip

Contact: List Technology Systems Group, 212-719-3850

GAMECHATTER GameChatter is a free biweekly newsletter from interactive gaming network iEntertainment. This newsletter is sent electronically and via regular mail to more than 270,000 video game enthusiasts. The file consists of 55% female names and 45% male names. The median age is 40.

Cost: $75/M

Selects: state, SCF, state

Contact: Mal Dunn Associates, 914-277-5558

IRENE GARI COSMETICS There are more than 21,000 names of buyers from the Irene Gari Cosmetics catalog now available for rental through George-Mann Associates. These buyers are between the ages of 35-45 and spend between $15-$30 per order. All buyers on this list have placed multiple orders.

Cost: $95/M

Selects: state/SCF/zip

Contact: George-Mann Associates, 609-443-1330

PERFORMANCE DIVER This list from Performance Diver catalog has more than 166,000 scuba diving enthusiasts who have purchased items such as wet suits, underwater cameras, and safety products. These buyers, 69% of whom are male, spend an average of $110 per transaction.

Cost: $75/M

Selects: zip, state/SCF/gender

Contact: List Services Corp., 203-743-2600

PRICECUTTER.COM The names of buyers from PriceCutter.com’s Website and its 55-page mail order catalog are now available for rental through Millard Group. These more than 13,000 buyers have purchased PriceCutter.com’s woodworking tools for professionals and for hobbyists. The average order is $60 and most buyers are men who have an average age of 40 and an average household income of $40,000.

Cost: $90/M

Selects: SCF, zip, state

Contact: Millard Group, 603-924-9262

WOMEN WITH PCS The names of more than 4 million women with PCs at home are available through Worldata. All names in the file have responded to direct response offers or to space ads. Cost: $80/M Selects: income, age, occupation, marital status, home owner, telephone, recency, state/SCF/zip, gender, credit card Contact: Worldata, 561-393-8200

APPLICATION DEVELOPERS The more than 66,000 names in the Application Developers file are available for rental. Names are team members and managers from various corporations with expertise in Microsoft Object and server technologies. Cost: $110/M Selects: state, SCF, zip, education level Contact: Rubin Response, 847-619-9800

FINANCIAL MANAGERS The CFO/Financial Management database offers the names of more than 35,000 individuals who have made financial decisions for the hightech marketplace. The list is compiled from 25 individual publication and database sources. Cost: $195/M Selects: job title, industry, number of employees, products purchased, equipment on site, operating system, network environment, hardware, geography Contact: Database Marketing Concepts, 631-218-0389

WINDHAM TEA AND COFFEE The names of 17,000 beverage buyers are available from the Windham Tea and Coffee catalog. The average order is $40; buyers, most of whom are women, have an average age of 45 and average income of $65,000. Cost: $95/M Selects: state/SCF/zip Contact: George-Mann Associates, 609-443-1330

PHARMACISTS U.S. Pharmacist, an industry journal for educating and updating pharmacists, has a subscription file of more than 120,000 names now available for rent. The monthly publication is read mainly by males. Cost: $110/M Selects: state, SCF, zip, gender, business, title, phone, fax Contact: Statlistics, 203-778-8700

RETAIL BUYERS Alliance Data Systems has compiled a list of 1.5 million retail buyers from stores such as The Limited, Victoria’s Secret, Limited Too, Structure, Bath and Body Works, Express, Lane Bryant, and Lerner NY. All buyers, mostly female, used credit cards to make purchases, and spent $20-$125 per transaction. Cost: $100/M Selects: age, income, ages of children, homeowners, multibuyers, cross-buyers, mail order buyers, telephone, adult age, zip, state, SCF Contact: List Services Corp., 203-743-2600

OPTICAL OFFICES A news source for the optical industry, Vision Monday has more than 23,000 subscribers working in optical offices that generate annual sales of more than $3 million. The file is predominantly male. Cost: $110/M Selects: state, SCF, zip Contact: Statlistics, 203-778-8700

IT PROFESSIONALS More than 288,000 names of IT professionals can now be rented from Rubin Response. These individuals help to improve computer systems and technologies within a variety of industries. Cost: $110/M Selects: state, SCF, zip, education level Contact: Rubin Response, 847-619-9800

DAYWIND MUSIC BUYERS The 63,000 active buyers from Daywind Music have purchased gospel, contemporary Christian, and instrumental music from direct mail and space ads. Most buyers, who spend an average of $30 an order, are between the ages of 30 and 55; 60% are female. Cost: $85/M Selects: state/SCF, gender, age of children Contact: Doug Ross Communications, 480-966-1744

COMPUTER GAME USERS The 4.9 million names on this file are individuals who buy gaming software for the computer. Names are collected from response to direct mail offers, space ads, and registration cards. Cost: $80/M Selects: income, age, occupation, marital status, homeowner, telephone, recency, state/SCF/zip, gender, credit card Contact: Worldata, 561-393-8200

GERMAN HOUSEHOLDS This file has more than 45 million names from every household in Germany. Schober, a German firm, surveyed 19 million households to obtain the lifestyle data for this file. Cost: $100/M Selects: gender, age, spending preferences, residence, e-mail Contact: Compiled Solutions, 800-585-5720

MANAGED HEALTHCARE This compiled list of more than 81,000 names includes administrators, executives, and directors from all areas of managed healthcare. Cost: $60/M Selects: title, type of facility, state, SCF, phone Contact: Fred Woolf List Co., 914-694-4466

ANATOMICAL PRODUCTS Anatomical Chart Co.’s more than 17,000 catalog buyers spend an average of $165 on educational tools for the medical and science fields. Cost: $90/M Selects: state/SCF, zip, dollar amount Contact: Names and Addresses, 847-465-1500

CHANGES OF ADDRESS The Triad Co. Buying Club’s Changes of Address file offers the names of 30-day, 60-day, and 90-day new movers. These multibuyers of direct mail offers, infomercials, and catalogs pay mostly by credit card, and have an average age of 46 and an annual household income of $45,000. Cost: $90/M Selects: zip, state, SCF, gender Contact: List Services Corp., 203-743-2600

ENGINEERS MASTERFILE This file of 800,000 names consists of engineers from all areas of specialization, including agricultural, optical, environmental, and computer engineering. Cost: $60/M Selects: business engineers, government engineers, home address, administrative managers, specialty within field, state, SCF Contact: Fred Woolf List Co., 914-694-4466

HELP DESK USERS The Help Desk Users and Buyers file has more than 86,000 names of help desk personnel and purchasers of help desk software. The list is compiled from multiple publications and database sources. Cost: $195/M Selects: job title, industry, number of employees, products purchased, equipment on site, operating system, network environment, hardware, geography Contact: Database Marketing Concepts, 631-218-0389

INSURANCE COMPANIES This list of more than 4,000 executives’ names and 1,600 names of insurance firms is compiled of data from the major insurance companies. Most of the executives on the file are male. Cost: $65/M Selects: phone, geographical location, gender, type of firm, job function Contact: PCS Mailing List Co., 800-532-LIST

EUROBASE The Eurobase file features more than 68,000 European business-to-business executives. All of the executives are employed by companies that conduct business within more than one country in Europe. Cost: $225/M Selects: country, job function, industry, title Contact: Kroll Direct Marketing, 609-275-2900

SUNBELT SOFTWARE These 100,000 opt-in e-mail product buyers have obtained information from the Sunbelt Software Website. These buyers purchase software for NT systems. Cost: $200/M Selects: company size, title, geographic location Contact: Worldata, 561-393-8200

SPORTS FANS This file of 1.3 million sports enthusiasts is compiled from subscriptions to niche publications. The group of subscribers enjoys a variety of sports including hockey, baseball, basketball, football, and soccer. Cost: $80/M Selects: state/SCF/zip, gender, homeowner, adult age, children’s age, credit card, income, occupation, mail order buyer, marital status, recency Contact: Mal Dunn Associates, 914-277-5558

GUN BUYERS Gun enthusiasts and outdoorsmen who have purchased a gun or a bow from a pawnshop make up this list of more than 32,000 names. The buyers, most of whom are male, spend an average of $200. Cost: $90/M Selects: gender, state, SCF, zip, phone Contact: Midwest Direct Marketing, 913-686-2220

MUSIC INDUSTRY EXECUTIVES The more than 8,600 names on this compiled list are executives from every area of the music industry. Names include managers and directors of music schools, opera companies, and record companies. Cost: $60/M Selects: business address, home address, school address, specialty, state, SCF Contact: Fred Woolf List Co., 914-694-4466

ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products featuring rock music stars such as Elvis Presley and The Beatles.

Cost: $105/M Selects: state/SCF/zip, gender Contact: Estee List Services, 914-235-7080

CAMPERS The 262,063 Camping World catalog buyers spend an average of $92 per order on camping products ranging from RV parts and accessories to space-saving appliances. Seventy-one percent of the buyers are men.

Cost: $85/M Selects: state, SCF, zip, gender, source, multibuyers Contact: AZ Marketing Services, 203-629-8088

E-TAINMENT FANS Media Management Group offers a list of more than 1 million opt-in e-mail addresses of individuals who have purchased videos, DVDs, interactive games, and music via the Internet.

Cost: $180/M Selects: gender, age, state Contact: Media Management Group, 609-275-0050

FEELING GOOD The 72,395 FeelGood catalog buyers spend an average of $68 per order on products to enhance their health and well-being. Fifty percent of these buyers are men.

Cost: $100/M Selects: state, SCF, zip Contact: Conrad Direct, 201-567-3200

WOODWORKERS The 188,005 Rockler Woodworking and Hardware catalog buyers spend an average of $76 per order on hardware, plans, and materials for woodworking projects. Ninety-two percent of the buyers are homeowners.

Cost: $95/M Selects: state/SCF, zip, dollar amount, recency Contact: Names and Addresses, 847-465-1500

GOVERNMENT OFFICIALS Information Marketing Services offers the Jane’s Information Group list of 133,573 government officials, military officers, defense and aerospace contractor executives, and airline and aerospace executives.

Cost: $125/M Selects: state/SCF/zip, job title, seniority, industry Contact: Information Marketing Services, 703-821-8130

SOUP’S ON The Cooking Club of America’s 45,127 active members and subscribers to its Cooking Pleasures magazine are primarily 25-54 years old and have an average income of $60,000; 70% attended or graduated from college.

Cost: $95/M Selects: state/SCF/zip Contact: Millard Group, 603-924-9262

HEALTH-MINDED The 53,602 Stay Healthy mail order health food company buyers spend an average of $24.95 on a food supplement that claims to decrease the chances of getting certain forms of cancer and heart disease.

Cost: $80/M Selects: state/SCF/zip, dollar amount, credit card, gender Contact: All Market Direct Corp., 516-825-6967

GOLFSMITH RETAIL BUYERS The 200,000 Golfsmith Store retail buyers are affluent men and women who use credit cards to purchase golf equipment and apparel. Buyers have an average age of 46 and spend an average of $100 per order.

Cost: $80/M Selects: state/SCF/gender, zip, dollar amount Contact: List Service Corp., 203-743-2600

CONTRIBUTORS Dunhill International List Co. offers a list of 776,683 donors to Jewish humanitarian, educational, health-related, and social fundraising appeals.

Cost: $75/M Selects: age, income, gender, marital status, homeowners Contact: Dunhill International List Co., 561-347-0200

THE SPORTING TYPES The 24,223 subscribers to Gray’s Sporting Journal magazine participate in hunting and deep-fishing sports. Subscribers have an average age of 47 with an average income of $130,000.

Cost: $100/M Selects: gender, mail order buyers, age, income Contact: Midwest Direct Marketing, 913-686-2220

GARDEN SITTERS The 55,158 Tidewater Workshop catalog buyers spend an average of $200 per order on garden furniture such as benches, chairs, planters, and tables. The list consists largely of married women with an average age of 45.

Cost: $100/M Selects: credit card, multibuyers, dollar amount, retail buyers Contact: The Specialists, 201-865-5800

ONLINE START-UPS The 194,779 Starting Point Search Engine members are online business executives whose Internet business are indexed by the search engine.

Cost: $125/M Selects: state/SCF/zip Contact: Worldata, 561-393-8200

SHIPPERS The 87,736 Chiswick Trading Co. catalog buyers spend an average of $200 per order on shipping supplies and retail accessories. Buyers include managers of small and midsize manufacturers, wholesalers, and retailers.

Cost: $95/M Selects: state/SCF/zip, gender Contact: Response Media Products, 770-451-5478

MIND/BODY CONNECTIONS The 55,000 subscribers to Spirituality & Health magazine are mostly affluent, educated women interested in healthy lifestyles.

Cost: $100/M Selects: state/SCF/zip, gender Contact: American List Counsel, 800-ALC-LIST

HOME ENTREPRENEURS The 65,016 registered participants of U.S. Entrepreneurs Home Office Network have access to information on the Internet, including starting businesses on small budgets, advice on working at home, and marketing tips.

Cost: $95/M Selects: SCF/state, job title, gender, phone, fax Contact: All Media, 972-818-4060

COMPUTER PROFESSIONALS The 222,464 buyers of Viagrafix 950 software training titles either control or influence budgets used to purchase products that will increase employee performance.

Cost: $120/M Selects: state/SCF/zip Contact: 21st Century Marketing, 516-293-8550

SCI-FI FANS The 18,769 subscribers to Science Fiction Age magaine are mostly college-educated men with an average age of 39 and an average household income of $56,451. Subscribers read an average of 19 science fiction books per year.

Cost: $90/M Selects: state, SCF, zip, gender Contact: Media Marketplace, 215-968-5020

UNDERWRITERS Fred Woolf List Co. offers a list of 5,419 chartered life insurance underwriters. These individuals are top insurance professionals who can be reached at their business addresses.

Cost: $60/M Selects: state, SCF Contact: Fred Woolf List Co., 914-694-4466

HOROSCOPE READERS Walter Karl offers 5,000 U.K. buyers of astrological forecasts. The buyers are mostly women who have spend $20-$30 on direct mail astrological forecast offers.

Cost: $175/M Selects: birthday Contact: Walter Karl, 914-620-0700

WEARABLE BUSINESS Intertec Publishing offers a list of more than 14,00 top decision-makers at companies specializing in distribution of promotional apparel.

Cost: $110/M Selects: job title, industry, geography Contact: Intertec Publishing, 913-967-1668

VETERAN HOMEOWNERS The list of 513,678 homeowners from the National Veteran’s Chamber of Commerce file consists of men and women who have served in the U.S. armed forces and have average household incomes of $50,000.

Cost: $75/M Selects: state, SCF, zip, gender Contact: Name Finders, 415-955-8585

NEWLYWEDS The 282,685 recipients of First Moments’ sampler kit of products and coupons for newlyweds are couples who have registered for a marriage certificate at their county clerk’s office.

Cost: $85/M Selects: state/SCF/zip, gender Contact: Novus Marketing, 914-347-8400

NEW MANAGEMENT FRANCOPHILES Mokrynski & Associates now manages the French Country Living file. The 11,422 six-month buyers spend an average of $184 per order on home furnishings and accessories. Buyers are mostly affluent women with an average age of 40 and an average household income of $85,000.

Cost: $115/M Selects: state, SCF, zip, gender Contact: Mokrynski & Associates, 201-488-5656

BUSINESS READERS Worldata now manages the file of 142,342 subscribers to Business 2.0. Subscribers are business leaders and executives in a variety of industries, including e-commerce, consulting, advertising, public relations, and sales.

Cost: $180/M Selects: state/SCF/zip Contact: Worldata, 561-393-8200

HOME DECORATORS All Media now manages the file of 478,297 Yield House catalog customers. Buyers are primarily 35-54 years old, have an average income of $64,000, and spend an average of $125 on home furnishing and accessories.

Cost: $90/M Selects: SCF/ state, zip, dollar amount, multibuyers, product, gender, credit card Contact: All Media, 972-818-4060

HOOPS FANS Aggressive List Management now manages the file of 15,552 subscribers to Basketball News magazine.

Cost: $85/M Selects: state, SCF, zip Contact: Aggressive List Management, 847-304-4030

PARENTS Novus Marketing has been named list manager of The Parenting Group’s new First Moments title, Expectant Parents Kit and New Parents Sampler. The 655,099 female recipients have responded to sampler cards in the kits and have expressed an interest in receiving offers via direct mail.

Cost: $85/M Selects: state/SCF/zip, gender of child Contact: Novus Marketing, 914-347-8400

PHYSICIANS Mal Dunn Associates has been named manager of the list of 62,771 physicians registered with the American Physicians Network, an online provider of relevant medical and business information for doctors.

Cost: $95/M Selects: state, SCF, zip, gender, SCI, country, specialty, title, phone, fax Contact: Mal Dunn Associates, 914-277-5558

NEW RIDE-ALONGS HISPANIC PARENTS Leon Henry is offering an insert program to be included in the Regalos Para Los Padres bag of product samples, manufacturers’ coupons, and related offers to parents with children in schools with high Hispanic enrollment.

Cost: $40/M Contact: Leon Henry, 914-723-3176

Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought from American Science merchandise as varied as toys, air compressors, and test tubes. Cost: $85/M Selects: gender, marital status, homeowner status, age, average income, career Contact: Names and Addresses, 847-465-1500

Christian Readers Conrad Direct offers a list of 59,354 subscribers to World magazine, a weekly publication that reports the news from a Christian perspective. Cost: $100/M Selects: state/SCF/zip, gender Contact: Conrad Direct, 201-567-3200

International Business Managers Information Marketing Services has released a list of 6,979 senior executives in multinational corporations, international banks, insurance companies, multilateral lending agencies, law firms, and consulting firms who are directly involved in foreign direct investment and have purchased services or publications relating to international trade, business, or financial risk analysis. Cost: $200/M Selects: state, country Contact: Information Marketing Services, 703-821-8130

Pretty Faces List Dynamics offers a list of 221,219 New-Ms Cosmetics buyers. The buyers are females between the ages of 16 and 25 who spend an average of $43 per order. Cost: $75/M Selects: state/SCF, zip, gender, credit card Contact: List Dynamics, 516-473-5445

Professional and Technical Executives American List Counsel has compiled a list of 11.7 million professional and technical executives nationwide. Cost: $60/M Selects: home address, adult/age range, adult/age specific, child age, credit card usage, ethnicity, gender, household income, marital status, mail responsive, net worth Contact: American List Counsel, 908-874-4300

Onion Aficionados Zed Marketing Group now offers Dixondale Farms’ 18,000-name buyers file. The family-owned and -operated farm catalog sells 12 varieties of onions. Cost: $75/M Selects: state, zip, average order cost Contact: Zed Marketing Group, 405-348-8145

Managed Care Professionals The National Professional Education Institute (NPEI) offers a list of 13,254 healthcare professionals who have attended or expressed interest in attending national conferences sponsored by NPEI, or who have enrolled in the organization’s national managed care certification program. Cost: $110/M Selects: critical care nurses, nurse managers, managed care professionals Contact: PCS Mailing List Co., 978-532-9181

Genesis direct buyers/requesters The Genesis Corp. Database Masterfile offers 6 million 24-month buyers and requesters of its children’s, sports, and collectibles catalogs. Genesis Direct’s titles include gifts catalog Voyager’s Collection and collectibles catalog Lilliput. Cost: $110/M Selects: state/SCF/zip, recency, gender, product category, source of purchase, payment type, last purchase, multibuyer Contact: Millard Group, 603-924-9262

Fine Arts Supporters Fred Woolf List Co. is now offering a database of 83,283 ticket buyers to, contributors to, supporters of, and attendees of the Westchester Arts Network. The individuals on the list have above-average incomes and are primarily located in the New York-New Jersey-Connecticut tristate area. Cost: $75/M Selects: state/SCF/zip Contact: Fred Woolf List Co., 914-694-4466

Downloaders PCDriver’s Headquarters E-mail List contains 35,000 e-mail addresses of people who have downloaded the company’s free Windows-compatible program called Driver Detective, which locates the current version and the manufacturer of hardware and software drivers. The individuals on the list are mostly men, 25-45 years old, who have “opted in” to receive targeted information. Cost: $200/M Selects: state, e-mail address Contact: Worldata, 561-393-8200

Entrepreneurs Mal Dunn Associates has made available Entrepreneur Media Enhanced, a masterfile that includes 769,470 subscribers to Entrepreneur, Business Start-Ups, and Entrepreneur’s HomeOffice. Cost: $105/M Selects: state/SCF/zip, source, gender, recency, multibuyer, income, occupation, adult age, presence/number of children, children’s age and gender, marital status, home ownership, mail order buyers, donors, credit card, lifestyle Contact: Mal Dunn Associates, 914-277-5558

New Management Sportsmen Estee List Services is now managing the U.S. Cavalry catalog buyers file. The 123,329 buyers spend an average of $75 per order on outdoor and hunting merchandise. Cost: $90/M Selects: state/SCF/zip, dollar, credit cards, product, multibuyers Contact: Estee List Services, 914-235-7080

Let’s Rock ‘n’ roll New to Mokrynski & Associates is Old Glory, a catalog of rock ‘n’ roll apparel and gifts. The 16,071 classic rock and alternative music lovers on this file spend an average of $60 per order and are avid fans of concerts, snowboarding, and skateboarding. Cost: $95/M Selects: age, income, gender Contact: Mokrynski & Associates, 201-488-5656

Knife Enthusiasts List Locators & Managers has been awarded management of the Atlantic Cutlery Corp.’s file of 17,202 buyers and inquirers. These individuals, who are knife collectors and outdoor sportsmen, have responded through direct mail as well as from space ads. Cost: $90/M Selects: state/SCF/zip Contact: List Locators & Managers, 800-487-8720

Domestic Types D-J Associates has been appointed the list manager for Betty Crocker Enterprises. The nearly 2 million buyers are 26-54 years old with a median family income of more than $42,000; they have purchased kitchen merchandise, including flatware, dinnerware, crystal stemware, cooking utensils, and cutlery, through direct mail. Cost: $65/M Selects: state/SCF/zip, gender Contact: D-J Associates, 203-431-8777

Hoops fans The Lake Group is now managing Slam magazine’s subscriber file for Petersen Publishing Co. The 20,007 subscribers, who are between the ages of 14 and 24, read about high school, college, and professional basketball players, teams, and statistics. Cost: $90/M Selects: geography, gender Contact: The Lake Group, 914-925-2400

Golfers Rubin Response Management Services is now managing Miller Freeman’s Golf Retailer magazine’s subscriber file. The 7,256 subscribers are retail and supply executives, store managers, merchandise managers, and sales staff of off-course golf shops. Cost: $115/M Selects: job title, business type, product influence, products carried, approximate sales volume, branch stores Contact: Rubin Response Management Services, 847-619-9800

Quilters Media Marketplace has been appointed exclusive list manager for Primedia Special Interest Publication’s newly acquired Quilter’s Newsletter. The 126,527 subscribers enjoy patterns, lessons, practical tips, and access to pattern and accessory purchases. Cost: $95/M Selects: state/SCF/zip, renewals, source Contact: Media Marketplace, 215-968-5020

Decision-maker Potpourri Chessie Lists now manages the subscriber file of Business Publishers, which produces nearly 50 newsletters for corporate executives, business entrepreneurs, government officials, healthcare professionals, social service specialists, and educational professionals. The 20,508 subscribers are top-level decision-makers who spend $135-$817 for annual subscriptions. Cost: $125/M Selects: state/SCF/zip, gender Contact: Chessie Lists, 301-680-3633

Games Galore Worldata is now managing the Video Game and PC Game files of Chips & Bits’ Online Game Superstore and catalog. These lists consist of owners of Windows-compatible computers or console game systems from Sony, Sega, or Nintendo. The 130,549 buyers on the PC Game file are mostly males who have invested substantial amounts of money in their computers in order to play sophisticated, multimedia games. The 87,160 Video Game buyers are mostly families with young children who have discretionary income to spend on products that will enhance their entertainment and educational activities. Cost: $115/M Selects: state/CF/zip Contact: Worldata, 561-393-8200

Training Product Buyers 21st Century Marketing now manages the MacAcademy/Windows-Academy lists. The 350,862 individuals attended training seminars and purchased training videos that enabled them to become proficient in the latest software programs and operating systems. Cost: $120/M Selects: state/SCF/zip Contact: 21st Century Marketing, 516-293-8550

New Selects Winers and Diners Scotts of Stow, a U.K. home and kitchen products catalog, is making its 790,000 buyers selectable by product purchased, including a new category of travel and leisure items. Buyers are predominantly affluent females over the age of 45 who have a range of investments and a high interest in fine wines and gourmet cooking. Cost: $176/M Other selects: recency, gender, geography, order value, multibuyers, newspaper readership Contact: HLB List Broking, 973-744-8118

Stylish Men and the women who dress them Men’s apparel retailer Structure is making its credit card buyers list selectable by gender (60% male, 40% female). The nearly 1.6 million buyers are between the ages of 25 and 35 and purchase contemporary male clothing with their Structure credit cards. Cost: $90/M Other selects: new-to-file, new purchase, gender, home address Contact: 21st Century Marketing, 516-293-8550

Riders Libertyville Saddle Shop’s 116,940 direct mail customers are now selectable by equine preference: western or English. Libertyville sells high-quality saddlery, riding apparel, and related supplies. Many of the buyers own their own horse. Cost: $95/M Other selects: state/SCF, zip, dollar amount Contact: Names and Addresses, 847-465-1500

Inserts, Etc. newspaper Readers The Independent Free Papers of America now allows inserts to ride along weekly home-delivered newspapers throughout the country. Inserts have the potential to reach 60 million readers a year, 72% of whom are homeowners, 64% of whom are married, and 52% of whom are age 50 and above. Cost:$25/M Contact: LH Management Division, 914-723-3176

Savvy Shoppers Inserts can now be included in packages reaching 3 million women annually who have purchased clothing and accessories from the Arizona Mail Order catalogs. These buyers have an average age of 65 and spend an average of $70 per purchase. Cost: $55/M Contact: LH Management Division, 914-723-3176