Taylor Gifts/Get Organized Masterfile
During the past 12 months more than 354,000 consumers have purchased gifts, and home products from the Taylor Gifts and Get Organized catalogs. These buyers, more than two-thirds of whom are women, have an average income of $40,000.
Cost: $110/M
Selects: state, SCF, zip, gender, product, single buyers, multibuyers, dollar amount, credit card, six-month buyers, three-month buyers, one-month buyers
Contact: RMI Direct, 203-798-0448 or www.rmidirect.com
Caswell-Massey
A marketer of fragrances and personal-care products, Caswell-Massey has nearly 64,000 12-month direct buyers. Customers, who spend an average of $65 an order, have an average income of more than $75,000.
Cost: $110/M
Selects: state, SCF, zip, gender, dollar amount, men’s product buyers, six-month buyers, three-month buyers
Contact: MokrynskiDirect, 201-487-8181 ext. 627 or www.mokrynski.com
Business Finance Magazine
Nearly 50,000 senior-level executives in a broad array of industries subscribe to Business Finance. Eighty-five percent of the subscribers are male.
Cost: $175/M; nonfinancial mailers, $125/M
Selects: state, SCF, zip, sales volume, business/industry, job function/title
Contact: MeritDirect, 847-492-1350 ext. 18 or www.meritdirect.com
Money-Making Biz
During the past three months more than 43,000 consumers have spent $149 on a package to help them start making money in real estate. These buyers, 70% of whom are male, responded to direct mail or space ads.
Cost: $90/M
Selects: state, SCF, zip+4, gender
Contact: Macromark, 845-230-6300 or www.macromark.com