APPLESEED’S The Appleseed’s file of more than 500,000 buyers now offers a more extensive selection of product selects from its complete selection of classic apparel for the mature women. These buyers, most of whom are over 55, spend more than $100 per order and can be selected by petite buyers, shoe buyers, swimwear buyers, and other product categories.

Cost: $95/M

Selects: credit card, recency, product, last purchase, dollar amount, size, state, zip, SCF, petite, shoe, swimwear, missy, men, intimate apparel, plus size, accessories, home decor

Contact: Millard Group, 603-924-9262

CHRISTIANITY TODAY The Christianity Today Masterfile is now selectable by presence of children, as well as by the age ranges of the children, their gender, and the number of children per household. There are 235,000 subscribers to Christian publications such as Christian Reader and Christianity Today. Cost: $110/M Selects: presence of children, gender of children, number of children, age of children, state, SCF, gender, source Contact: Doug Ross Communications, 480-966-1744

MARTHA BY MAIL The 375,000 Martha By Mail catalog buyers are now selectable by type of product purchased in 12 product categories. These buyers spend an average of $85, are mostly women, and have a median age of 46. Cost: $105/M Selects: product category, recency, source, dollar amount, gender, SCF, state, zip Contact: Millard Group, 603-924-9262