What do you think the reaction was when the marketing executives at Beavertown, OR-based footwear giant Nike wanted to introduce a print catalog for women? “Just do it!”
A 56-page Nike Women catalog is scheduled to drop Nov. 8. Though Nike has had a direct marketing division since 1998, when it launched Nike.com, this is the first consumer catalog. Nike Women is slated to mail 11 times a year in the U.S.
Like the year-old Nike Women brand, the catalog focuses on footwear and apparel for yoga, running, and fitness training. In addition to its own Website, Nike Women has in-store boutiques and four stand-alone stores.