Online Sales Rose 8% Before Valentine’s Day

Content Manager

Online shopping saw a rise of 8% during the week of Valentine’s Day compared to the same period in 2013, according to recent data from IBM.

According to IBM, growth was strong in gifts (20%), apparel (17%) and health and beauty (15%) and department stores (34%.)

Mobile traffic accounted for 36.8% of all online traffic, it was up 39.6% compared to last year, according to IBM. Mobile sales also remained strong at 17.2% of all online sales, up 42.9% over 2013.

Smartphones drove 23.3% of all online traffic compared to tablets at 13.3%, making it the browsing device of choice, according to IBM. When it comes to the sale, tablets drove 11.4% of all online sales,  twice that of smartphones which accounted for 5.6%.

Tablet users also averaged $135.26 per order, versus smartphone users who averaged $114 per order, according to IBM.

When it came to the percentage of total online sales, iOS was more than four times higher than Android.  IOS drove 13.6%  in sales versus 3.4% for Android, according to IBM.  On average, iOS users spent $132.28 per order versus Android users who spent $110.54 per order.

IOS also led as a component of overall online traffic with 24.6%, nearly twice that of Android users at 11.9%, according to IBM.

When it came to the social influence, shoppers referred from Facebook averaged $125.24 per order, versus Pinterest referrals, which drove $147.74 per order, according to IBM. However, Facebook referrals converted sales at 3.5 times the rate of Pinterest referrals, indicating stronger confidence in network recommendations.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.