comScore reported its Q4 2016 U.S. retail ecommerce spending from desktop computers and mobile devices. For Q4 2016, $109.3 billion was spent online, marking an 18% increase versus the same quarter in 2015. The majority of online buying occurred on desktop computers, with $86.6 billion spent, up 13% vs. year ago. Meanwhile, mcommerce spending on smartphones and tablets contributed $22.7 billion, with a significantly higher year-over-year growth rate than desktop at 45 percent.
| Q4 2016 vs. Q4 2015: Desktop and Mobile Spending
Non-Travel (Retail) Total Digital Commerce Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Desktop Computers, Smartphones, Tablets Source: comScore E-Commerce and M-Commerce Measurement |
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| Millions ($) | |||
| Q4 2015 | Q4 2016 | Percent Change | |
| Desktop | $76,881 | $86,584 | 13% |
| Mobile | $15,625 | $22,680 | 45% |
| Total Digital | $92,507 | $109,264 | 18% |
Overall, mobile accounted for 21% of total digital commerce dollars in Q4 2016, which is mobile’s highest recorded share of online sales for a single quarter since comScore began measuring mcommerce in 2010. This mobile share of digital commerce dollars grew considerably from 17% a year ago and from only 4% in Q4 2010. Smartphones and tablets have become increasingly important to online buying with every succeeding year.
| Mobile Commerce as a Share of Total Digital Commerce
Excludes Auctions, Autos and Large Corporate Purchases Total U.S. – Smartphones & Tablets Source: comScore E-Commerce and M-Commerce Measurement |
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| Quarter | M-Commerce % Share |
| Q4 2010 | 3.6% |
| Q4 2011 | 9.0% |
| Q4 2012 | 11.3% |
| Q4 2013 | 11.7% |
| Q4 2014 | 13.0% |
| Q4 2015 | 16.9% |
| Q4 2016 | 20.8% |