Sharpening Your E-Commerce Spend

Catalogers’ continued and growing emphasis on the
e-commerce channel has created intense pressure to show a return on their online investment. So it’s up to marketing managers to figure how to maximize their
e-commerce opportunity in a difficult economy.

Curt Barry, President, F. Curtis Barry & Company, will discuss how leading multichannel merchants are improving their ROI. It’s not too late to maximize your holiday season opportunity with best practices like:

• Increasing site traffic with paid and organic search
• Expanding your brand reach through s ocial media like Facebook, Twitter, blogs, reviews, community bulletin boards
• Improving conversion rates through the effective use of e-mail marketing
• Growing your customer base through the retention and reactivation of web, catalog and store buyers
• Adopting technology to create efficiencies while allowing scarce internal resources to focus on core merchandising and marketing activities

Join this 60-minute webinar and find out how to sharpen your e-commerce spend.

Register now for this informative live webinar