BUSINESS CLOTHING
Cintas, The Uniform Book, 2002
The table of contents spread, the index, and the color-coded tabs “help readers find their way through the well-designed, big book.”
BUSINESS CLOTHING
Varsity, 2001
As is appropriate for a catalog of cheerleading uniforms, the copy and photos “convey excitement and spirit.”
BUSINESS SPECIALTY
Conney Safety Products, May-Aug. 2001
The catalog lives up to its tagline, “Your Safety Problem Solver,” with “a very well-merchandised, very thorough assortment of safety-related products.”
BUSINESS SPECIALTY
Galls, 01R
“For its target audience this catalog must be a real keeper” thanks to its authoritative editorial and “exhaustive” merchandise selection.
BUSINESS SPECIALTY
Galls, Emergency Services Products, 01T
“The merchandising is great for the specific niche market,” while the page grids “make it easy to find items.”
CHILDREN’S PRODUCTS
Patagonia Kids, 2001
Product descriptions and educational copy excel “at providing all the information the customer needs to make a buying decision.”
COMPUTER EQUIPMENT AND SOFTWARE
Black Box, Summer 2001
“A merchandising tour de force” made manageable thanks to loads of customer support and accessible copy.
CONSUMER SPECIALTY PRODUCTS and WHOLESALE/DEALER
Backroads, Distinctive Active Vacations 2002-2003
“Great trips” that are enticingly described via words and photographs.
CONSUMER SPECIALTY PRODUCTS
Hobby Horse Clothing Co., 2001
Nowhere else would you see “the suggestion to ‘match the apparel to your horse’s coloring,’” but such copy shows that the catalog knows what’s important to its target market of equestrians.
CONSUMER SPECIALTY PRODUCTS
Orion Telescopes and Binoculars, Holiday 2001
When selling specialized scientific products like these, “you need to educate before you can sell” — which this catalog’s copy does quite well.
CONSUMER SPECIALTY PRODUCTS, TRAVEL, and WHOLESALE/DEALER
Wilderness Travel, Journeys for the Year 2002
The one-two punch of copy and creative “does a wonderful job of taking you where you’ve never been or where you have and want to go again.”
FOOD
Harry and David, It’s Not Too Late 2001
A carefully pared-down merchandise selection designed to create “a visual feast” that also makes shopping easy for last-minute holiday gift-givers.
GARDENING
Jackson & Perkins, New Roses 2002
The superlative photography is apparent immediately; less obvious is the outstanding service that contributes to the catalog’s position as “a leader in its category.”
GARDENING
High Country Gardens, 2002
“Informative, enlightening, and motivational” copy sells readers on the benefits of Xeric gardening — and just as important, on the benefits of shopping from this catalog.
GIFTS OVER $75
Levenger, Best Gift Ideas 2001
An elegant design and sophisticated copy allow the catalog to “take everyday items such as pens, lamps, and desk accessories and make them seem to have a special purpose.”
GIFTS OVER $75
Patagonia, Holiday 2001
Captivating action photography and descriptive copy “draw the reader in and create desire for the experience fostered by the merchandise sold.”
GIFTS UNDER $75
Jackson & Perkins, Holiday 2001
“Good, solid customer service policies” complement “a wonderful collection of holiday goodies.”
GIFTS UNDER $75
L.L. Bean Home, Holiday Gifts 2001
Customer service policies that are “as good as they get” reinforce the mood of generosity and festivity established by “beautifully designed” page layouts.
HARDWARE
McFeely’s Square Drive Screws, #01A 2001
Thanks to an exhaustive product line and “folksy” copy that never fails to inform and sell, this catalog offers “a lively presentation for a potentially boring product line.”
HIGH-TECH PRODUCTS
Crutchfield, Winter/Spring 2002
Hyperdetailed copy, an exhaustive array of consumer electronics products and brands, and superlative service combine to “make diodes, boxes, wires, and components very sexy.”
HOUSEWARES, LINENS, AND FURNITURE
Sure Fit Slipcovers by Mail, Autumn 2001
Attention to details such as fabric texture results in a “really great job of displaying a product that is very challenging to style and photograph.”
HOUSEWARES, LINENS, AND FURNITURE
Williamsburg, July 2001
Offering unique home decor items with a Colonial theme, this catalog “conveys the historic time period well” thanks to well-researched copy and “great use of the historical-looking but readable typeface.”
INFORMATIONAL SERVICES
BJU Press, Textbooks for Home Schools, 2001
“Nice use of sidebars” and “great, logical pagination” make shopping from this catalog of home-schooling supplies a cinch.
INFORMATIONAL SERVICES
NFPA, SafeWork, Fall 2001
From its attention-grabbing cover to its “strong,” commanding copy, the catalog comes across as “the bible of safety-standard literature.”
INTERNATIONAL BUSINESS-TO-BUSINESS
Black Box U.K., Autumn/Winter 2001
The catalog supplier of computer networking products and services is “one of the few b-to-b brands that understand the importance of a customer-centric approach, especially in a foreign market.”
INTERNATIONAL CONSUMER
Orvis, Women’s Clothing and Gifts U.K.
Making the most of the company’s Stateside heritage while tailoring its merchandising and copy for a British audience.
INTERNATIONAL CONSUMER
Veseys Seeds Canada, 63rd Edition
Copy that is “beyond benefit-driven” sells an impressive range of seeds: “They seem to have everything that grows covered.”
NEW CONSUMER CATALOG
Orvis, The Dog Book, Holiday 2001
A catalog of accoutrements for dogs and their owners that’s never cloying or cutesy. “It’s a very new and interesting concept as far as pet catalogs go. Orvis really understands the sporting dog business.”
OFFICE SUPPLIES, STATIONERY, AND FURNITURE
Green Design Furniture, 2002
“Succeeds beautifully” at presenting “artisinal-quality office furniture,” thanks largely to “outstanding production.”
OFFICE SUPPLIES, STATIONERY, AND FURNITURE
Quill, 2001
Nearly 1,100 pages of product, with excellent service to boot. “If the goal is to offer everything for the office, this was accomplished.”
OFFICE SUPPLIES, STATIONERY, AND FURNITURE
Boise Cascade, The Furniture Collection 2001
The catalog’s masterful merchandising and detailed copy make shopping for office products seem more like pleasure than business.
RETAIL
Crate & Barrel, Home Book 2001
Editorial vignettes, a well-defined merchandise selection, and “beautiful” design “evoke a special feeling and build the brand.”
RETAIL
The Sharper Image, Gift Catalog 2001
Icons indicating that certain products were “invented here” let shoppers know that The Sharper Image is the source for products that are an amalgam of “science and art.”
TRAVEL
Mountain Travel Sobek, 2002
Categorizing the trips by level of difficulty and by type of vacation “shows options for all,” providing “an assortment of traveling adventures, not mere vacations.”
WHOLESALE/DEALER
Hero Arts Rubber Stamps, 2001
Examples of artworks and stationery created by using the stamps and inks sold in the catalog illustrate “the power of product demonstration” and “the importance of creativity in selling a rather low-tech product.”
AWARD FINALISTS
Apparel
Woolrich, Fall 2001
Business Specialty Products
Green Hill Productions, 2001
Consumer Specialty
The Ferret Store, Volume 5, Issue 3
Food
Zingerman’s, Fall and Holiday 2001
Gifts Under $75
Sears Wish Book, 2001
Hardware
Performance Products Mercedes, PAD 31
Housewares, Linens, and Furniture
L.L. Bean Home, Outdoor Living, Summer 2001
Industrial Supplies
Wesco Electrical Buyers Guide, 2001/2002
Wesco Lighting Buyers Guide, 2001
International Consumer
The Snoopy Book 2001 (Japan)
New Consumer Catalog
AJ Prindle & Co., Holiday/Winter 2001 Nordstrom Delivered, Premiere Edition
Retail
Lifestyle Fascination, Holiday 2001
Mountain Travel Sobek, 2002
Wilderness Travel, Journeys for the Year 2002
Sporting Goods
NRS, Paddlesports Equipment Guide, 2001
Syndicated/Co-op
The Good Toy Group, Holiday 2001-2002
Travel
Magellan’s, Holiday Gift Guide, 2001
Wholesale/Dealer
Enesco Home Gallery, 2001