Considering most retailers in 2009 were reeling from the effects of the fall 2008 financial meltdown, you might think creativity and innovation would be put on hold. But the catalogs and Websites that won 2010 MCM Awards prove you can do some of your best work in tough times. Judges reviewed everything from covers and home pages to merchandising, pagination, usability, copy and service, as well as the marketing success of each entry — the true test of what makes a winner. And now, here they are.
The JUDGES for the 2010 Multichannel Merchant Awards
AMY AFRICA, chief imagination officer, Eight by Eight
GEOFFREY BATROUNEY, executive vice president, Estee Marketing Group
MONIQUE BERGER, production director, The Territory Ahead
LOIS BRAYFIELD, president, J. Schmid & Associates
CHRISTINE CARRINGTON, executive vice president, Lorel Marketing Group
KEVIN CHURCHILL, director of merchandise, Patagonia
SARAH FLETCHER, president/creative director, Catalog Design Studios
TOM FUNK, vice president of marketing, Timberline Interactive
JEAN O. GIESMANN, executive creative director, Professional Cutlery Direct
JAY GREENBERG, director, e-commerce, Spencer Gifts
JIM HARKINS, principal, JJH Direct
FATEMEH KHATIBLOO, principal, TimesTwoMarketing
MARY ANN KLEINFELTER, principal, Marketing Solutions Today
WILLIAM C. LAPIERRE, senior vice president — business intelligence and brokerage — Infogroup, Direct Media Millard
ROBIN LEBO, marketing manager, new ventures, Orchard Brands
MARK LEE, principal, The Mark Lee Group
JOHN LENSER, president, Lenser
PHIL NIEMEYER, president, Nasco International
KIMBERLY PAINLEY, president, Kinetic Marketing Consultants
TOM ROSENBAUER, marketing director, The Orvis Co.
JACK ROSENFELD, chairman, Potpourri Group
GLENDA SHASHO JONES, president, Shasho Jones Direct
HALLEY SILVER, director of online services, King Arthur Flour
LINDA SPELLMAN, former vice president, direct response, Hickory Farms
JENNY SUPER, former vice president, sales, marketing and customer care, Galls
GINA VALENTINO, owner, Hemisphere Marketing
JENNIFER WELLS, senior marketing manager, DMinSite
DAVID WERTHEIMER, director of strategy, Alexander Interactive
MARIA YOUTH, director, Epsilon Targeting
25th Annual MCM Awards
Print Catalog of the Year | L.L. Bean, Fall 2009
Website of the Year | Musician’s Friend site
Cross Channel Merchant of the Year | L.L. Bean
Apparel, Sales Over $20 Million
Apparel, Sales Under $20 Million
Business Specialty Products
Children’s Products
Computer and High-Tech Equipment and Software
Consumer Specialty Products, Sales Over $20 Million
Consumer Specialty Products, Sales Under $20 Million
Food/Gifts, Sales Over $20 Million
Food/Gifts, Sales Under $20 Million
Industrial Supplies
Sporting Goods/Hobbies
2010 MCM Awards: The Finalists