The 3-D Customer

| Stephen Medcroft

Everything is going digital. Just think of all the little computer chips that surround us in our phones, TVs, CD players, watches, appliances, cash registers,

direct marketing salaries

| MCM staff

Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a

Alloy Launches AlloY-Access Reports

| MCM staff

New York–Teen apparel cataloger and media company Alloy and its teen research company, Y-Access, announced the launch of AlloY-Access Reports. The reports

Four Walls, No Windows

| MCM staff

This morning’s fluffy white clouds have turned into a full-scale thunderstorm, but it’s only when you walk out the door that you remember your umbrella

opinion & response

| MCM staff

Pregnant Pause for Baby Catalog Requests I want to thank you for the wonderful resource you provide via the Catalog Age Website. I am amazed by the amount

Sex, Lies, and Wrestling Matches

| MCM staff

Those of you who frequent eBay know that the relics of dead dot-coms have become hot sellers. Dealers pay tidy sums for defunct stock certificates, signs,

Reinvent the Wheel

| Linda Formichelli

Merchants have been using customer relationship management since they first set up shop in clean, well-lit caves thousands of years ago. They knew, for

opinion & response

| MCM staff

Sour on Service I am a subscriber to Catalog Age and an inveterate catalog shopper. I was also the owner of a mail order fabric business, Jelhlor Fantasy

talking heads

| MCM staff

The emperor has no clothes! The is out in the open. The Internet is at a crossroads. It is readily apparent that there is very little future for e-commerce