THE CUTTING EDGE

| MCM staff

If you were a doctor treating the human body, you would try, as far as possible, to save a diseased limb, not hack it off with abandon. But if you were

opinion & response

| MCM staff

Word on the Sheet In your April Backword (Sheets Fit Only for a King or Queen), I found your jab at cataloger Anthropologie for not stocking full- or

SPLIT PERSONALITY

| MCM staff

An automated e-mail response costs about 25 cents per incident, compared to $1 for knowledge-based self-service, $6 for interactive voice response, $8

No Clue

| Lew Waddey

Total pricing for 3PF services is about 18% to 22% of gross sales Following the stock market, consumer confidence indices, and recent earnings reports

Nightmare on Main Street

| Curt Barry

Best fits will meet 70%-80% of your needs before modification Here’s an operations and fulfillment professional’s nightmare: After months of research

HOW DOES YOUR CALL CENTER GROW?

| MCM staff

The rows of tomatoes you plant as seedlings in your back yard or the flowers you lay out every spring in geometric patterns to impress your neighbors

OrderTrust Shuttered

| MCM staff

OrderTrust, a direct marketing services provider based in Lowell, MA, has ceased operations and terminated approximately 60 employees. A small staff remains

CUSTOM BLENDS

| Susan W. Capparelle

Get a bucket, shake, and pour. Blending your choice of new technologies can create a customized solution for your contact center