Taming the Beast

| Timothy Van Mieghem

International logistics for direct-to-customer businesses – boosted by the popularity of the Internet – adds many variables and serious risks to inter-country

Alternative Media

| MCM staff

MARK, FORE, AND STRIKE The list of buyers from women’s apparel cataloger Mark, Fore, and Strike is now selectable by the home address of Internet buyers.

talking heads

| David L. Ellin

“What is the top fulfillment concern or challenge that e-merchants face?”We don’t look at e-commerce as an industry, we look at it as a sales channel.

Alternative Media

| MCM staff

SHOPSMITH WOODWORKING McCarthy Media Publishing offers a card deck circulation to 125,000 buyers through its Shopsmith Woodworking Resource Packs. These

The More Things Change

| Lew Waddey

Historically, the direct-to-customer fulfillment industry has tended to view the outsourcing of fulfillment operations as unacceptable. That attitude

Alternative Media

| MCM staff

ENCORE SOFTWARE The Encore Software package insert program offered by AllMedia will reach about 1.3 million packages in 2001. The Internet-connected buyers

Alternative Media

| MCM staff

SIRIUS PRODUCTS TCI Direct is the new manager for the Sirius Products database of active buyers. These more than 650,000 buyers have spent an average

talking heads

| Michael D. Contino

“What is the top fulfillment concern or challenge that e-merchants face?”I think e-merchants’ biggest challenge is to develop their priorities. For a

Alternative Media

| MCM staff

VETERAN APPEALS DONORS This file of more than 470,000 people who have donated to American Veterans programs is now selectable by age. These donors are