opinion & response

| MCM staff

Praise to Pass Along I enjoy reading every issue of my Catalog Age cover to cover. With each issue, I find myself ripping out articles to pass on to co-workers,

Take It Away

| Barbara Arnn

Multichannel shoppers are an evolving breed, changing right along with the technology on which they must rely, and frequently presenting behavioral surprises

Museum Piece

| MCM staff

POPPING THE BUBBLE WRAP that came with your birthday gift? Stop! You may be destroying a collectible. Sealed Air Corporation’s Bubble Wrap cushioning

DC CONFIDENTIAL

| JIM ISAACS

In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care

Damage Control

| Peter A. Buxbaum

Companies that ship products directly to consumers have a problem that conventional retailers don’t necessarily have to consider: Their goods must withstand

Survey: Website Function, Design Need Work

| MCM staff

Online marketers still have room for improvement when it comes to satisfying customers. According to the most recent Catalog Online Co-op Survey from Peterborough, NH-based list and marketing services firm Millard Group, only 55% of respondents said they

SQUEEZE PLAY

| Barbara Arnn

Now that spring is well under way, it’s easier to see the similarities between supply chain management and baseball: Both occupations require their practitioners

opinion & response

| MCM staff

Days-ed and Confused In the April Backword (You Must Have a Beautiful Baby), you mention the Pottery Barn Baby of the Month contest. Umm, when did April

Behind Bars

| MCM staff

YOU MIGHT AS WELL BE IN PRISON once the bar code police invade your life in ways you never thought possible. And that’s going to happen very soon, predicts