Multichannel retailers operating in the business-to-business space are all too familiar with the inherent flaws of applying a simple name-and-address matching logic when conducting response matchbacks.
It pays to be CDW Corp. The computer reseller, which in April reported a 24.5% rise in first-quarter net income, announced on May 30 that it has agreed to be bought by private equity firm Madison Dearborn Partners for approximately $7.3 billion.
Business-to-business multititle mailer Lab Safety Supply keeps adding to its stable. The merchant in June announced it had acquired the assets of McFeely’s Square Drive Screws, a woodworking tools and supplies merchant that logged more than $9 million in sales last year. Terms of the deal were not disclosed.
Maintenance repair and operations supplies merchant MSC Industrial Direct turned in a solid third quarter.
Another week, another Henry Schein acquisition. This week the medical, dental, and veterinary supplies merchant is setting its sights down under:
Henry Schein has gobbled up another company. The Melville, NY-based medical, dental, and veterinary supplies merchant on June 4 announced an agreement to buy the full-service and special markets businesses of New York-based Becker-Parkin Dental Supply Co.
Business-to-business mailer Lab Safety Supply on June 1 announced it had acquired the assets of Lynchburg, VA-based McFeely
Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.
Business-to-business merchants traditionally reached out to prospects by advertising in the trade magazines their prospects read. And while this old-school method still works, marketing experts suggest updating a trade ad campaign with online advertising, e-mail newsletters, and value-ad deals ranging from subscriber list rentals to trade-show sponsorships.
CDW Corp. announced on May 30 that it has agreed to be bought by private equity firm Madison Dearborn Partners for approximately $7.3 billion.