Lowe’s Debuts Catalog

| Tim Parry

Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line

Gift Recipients and Ship-tos Provide January Sales Opportunity

| Michelle Farabaugh

The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.