Entertaining a redo
Selling fine linens and tableware, Gracious Style aims to help consumers entertain with elegance and flair. The Los Angeles-based merchant graciously
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Paper prices holding for now
With the fall mailing season under way, paper prices appear to be holding steady a relief for catalogers after a series of increases earlier this year.
Big on promos, low on volume
Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the
Mailers Council seeks standard implementation period
The Mailers Council, an Arlington, VA-based coalition of mailers and mailing associations, in late August released a research paper detailing the benefits
Ay Carrumba! Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.
Lake Champlain Chocolates Moving to Greener Pastures
Lake Champlain Chocolates in October is moving its packaging, warehousing, and shipping divisions into a building down the street from its Burlington, VT, headquarters. Not only is the new 47,000 sq. ft.- location more than double the size of its old distribution center, it’s also a whole lot greener.
Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform,
Making Catalog Requests Your Most Profitable Prospecting Method
Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests.
Live from NEMOA: Print Is Alive and Well
Saratoga Springs, NY
Live from NEMOA: Sales Promotions a Subject of Debate
Saratoga Springs, NY–Sales promotions or no sales promotions? That was the question posed during a session at the