2011 in Review: Chapter 11 Filings Subside
Harry & David, Orchard Brands and Borders were among the big-name retailers that filed for Chapter 11 in 2011. But while the financial crisis of 2008 forced several merchants to file for bankruptcy
Catalog
How to Best Handle Holiday Returns
Holiday returns can be an agonizing experience if not handled correctly. Here are some tips to best handle those holiday returns.
Online Retailers: Time is Now To Connect With Customers Through Facebook
A recent survey shows more than 50% of shoppers are willing to share their Facebook data with online retailers. Find out why now is the time to seize this opportunity.
3 Strategies for Last-minute Holiday Email Campaigns
Most email marketers have their holiday promotional calendar mapped out well before Black Friday. But what if you find yourself needing to put together a message quickly to meet your end-of-year or holiday season sales goals? Here are some tips to help you create a timely email when you are short on time.
USPS Delays Closing of Postal Facilities Until May 15
The U.S. Postal Service has agreed to delay the closing of 252 mail processing centers and 3,700 local post offices until May 15, 2012.
2012 Outlook: Digital Data Will Take Center Stage
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components
Herschell Gordon Lewis: The Best and Worst in Copy 2011
This worked, that didn’t… Here are Herschell Gordon Lewis’s 2011 picks for the best and worst online and print catalog copy.
Best Practices in Cover Design 2011
Everyone agrees, the most important catalog page is the front cover. It usually takes just seconds for the recipient to decide whether to keep the catalog or toss it
2012 Paper Prices Will be Stable to Higher
The price of paper will be stable to higher in 2012, according to Steve Silver, president/CEO of FutureMark Paper Co., but given the market’s unpredictable demand, there really isn’t a normal pattern anymore
Publisher’s Note: Fulfilling Our Promises
at this time of year, the true superheroes of the season may well be the operations and fulfillment folks