Postal’s progress
When I first heard the U.S. Postal Service was launching a summer program offering mailers a discount for using QR codes, I was more than a little skeptical
Catalog
Catalog Critique: A Look Through Delphi’s Glass
Our creative experts, Sarah Fletcher, president/creative director of Catalog Design Studios, and Neal Schuler, principal of Schuler Creative Consulting, reviewed Delphi’s 64-page spring 2011 edition
How to Create a Blended Acquisition Strategy
Fact: Customers who engage with a marketer through multiple channels have higher response rates, increased average order values (AOVs) and better lifetime values
5-Day Delivery Bill Not Likely to Pass This Year
Is it possible that Congress will enact a bill this year that would eliminate Saturday mail delivery? According to several postal experts, there are two chances for that occurring in 2011: slim and none.
Video: Merchandising Your Catalog for Holiday 2011
Sarah Fletcher, president of Catalog Design Studios, talks with Multichannel Merchant senior writer Tim Parry about tips to increase holiday sales in 2011. Look at your catalog like you’ve never seen it before, take the Top 10 items, and make sure you are actively selling them.
House Panel Approves Bill For Five-Day Postal Delivery
A House of Representatives subcommittee approved legislation Wednesday to end Saturday mail delivery.
Brand, Loyal Customer Base Keep Country Curtains Relevant
Country Curtains was
Marketers and Lobbyists Weigh In on USPS Crisis
What does a potential USPS shutdown mean for multichannel merchants that rely on the catalog channel? Multichannel Merchant senior writers Tim Parry and Jim Tierney went to the NEMOA Fall Conference in Quincy, MA on Sept. 21 and asked that question to five retail industry leaders.
Obama’s Proposals Might Not Save USPS
President Obama is trying to lend a helping hand to the cash-strapped U.S. Postal Service. But his proposals revealed this week aren
Charleston Gardens Testing Slim-Jim Catalogs
Charleston Gardens mailed its first slim-jim sale catalog during the U.S. Postal Service