How Mobile Connects The Multichannel Customer
While it’s taken longer than many expected for U.S. consumers and merchants to connect with smartphone technology, mobile devices are now changing the way people shop
Catalog
Food: Vital Choice Seafood & Organics and Jack Stack Barbecue
GOLD: Catalog Channel Vital Choice Wild Seafood & Organics, Holiday 2010 Acatalog and online purveyor of wild seafood and organics, Vital Choice promises
Sporting Goods and Hobbies: BerettaUSA.com
SILVER: Ecommerce Channel BerettaUSA.com Beretta is not the best-known brand. But as a pop-up on its home page proudly boasts, its signature M9 pistol
MCM Awards Winners: Learning From the Best
IF IT SEEMS A LITTLE EARLY for you to be receiving our special MCM Awards issue, you’re right we typically profile the winning catalogs and ecommerce
Apparel, Sales Over $20 Million: L.L. Bean and Orvis
GOLD: Catalog Channel L.L. Bean, Christmas Gifts 2010 Sublime copy, focused merchandise selection and topnotch catalog design all guided by an eye on
Food: Schwan’s
GOLD: Catalog Channel Schwan’s Home Service Catalog, Holiday 2010 Dine In. Chill Out is the tagline of the Schwan’s Quality Food Home Delivery catalog.
Children’s Products: One Step Ahead and Hanna Andersson
SILVER: Catalog Channel One Step Ahead, Spring 2010 One Step Ahead boasts a product assortment, according to one of the judges. The merchandise mix seems
Consumer Specialty Products, Sales Over $20 Million: Musician’s Friend and Orvis
GOLD: Catalog Channel Musician’s Friend, Holiday Gift Guide, November 2010 The Musician’s Friend catalog hits all the right notes: a product selection
Gifts, Sales Over $20 Million: Sundance
SILVER: Catalog Channel Sundance, Holiday Jewelry & Gift 2010 Now that the era of the big books has passed, catalogs serve as curated collections of merchandise.
Buying paper in today’s market
Given the volatile and contracting paper market in recent years due to uncertain pricing and mill closures, purchasing catalog paper is no easy task these