TAKKT Learning About Japanese Culture
TAKKT OPENED ITS JAPANESE OFFICE IN CHIBA, LOCATED SOUTHEAST OF TOKYO, IN 2003. (The operation was not affected by the catastrophic earthquake and tsunami
Catalog
PRC Chair: No Five-Day Postal Delivery Anytime Soon
Five-day mail delivery, if it ever happens, is a few years down the road, according to the chairman of the Postal Regulatory Commission.
Why Catalogers Should Try QR Codes
Most of the emphasis on 2D barcode usage has been on delivering a better in-store experience, and not on driving away-from-store traffic. And with a few exceptions, such as like Pottery Barn and Sears, most are not using their catalogs to connect smartphone users to content. Here’s why J. Schmid & Associates president Lois Brayfield has become an evangelist for QR codes in catalog.
Catalog Mailers May Get Hit With Massive Postal Increase
Catalogers, brace yourselves: Your postal rates could increase 22% this year or next, according to Hamilton Davison, executive director of the American Catalog Mailers Association.
Seven little words to remove from catalog copy
One of the most desirable disciplines any copywriter can employ is avoiding the automatic use of words that have less impact than a word might have. Why
Look for paper prices to keep going up
The cost of catalog paper will go up in the second quarter. Most of the major paper mills have announced an increase of $2 per hundredweight (cwt) effective
Major missed opportunities
DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other
NewPage Looks to Stay Afloat
Some industry watchers are concerned about the fate of coated paper supplier NewPage, which shut down its Whiting mill in February. It’s anybody’s guess
Is your contact strategy in crisis?
Being proactive is a big buzz phrase in our industry. But many direct marketers continue to engage in practices that seriously undermine the effectiveness
Your Customer is the Real Undercover Boss
Much as we may enjoy watching various C-level executives go on the popular reality TV show, the real for all merchants is or should be the customer. Walmart