How B-to-B Merchants Can Take a Page from Consumer Catalog Creative
Many business-to-business merchants design their catalogs using a
Catalog
How to Determine Your Brand’s Empathy Quotient
Poet Maya Angelou wrote that People will forget what you said, people will forget what you did, but people will never forget how you made them feel. The
Consumer Merchants See Slower Recovery
While the Business-to-Business and Computers Merchants Celebrated a Super Second Quarter, their consumer counterparts did not fare quite as well. Only
Godiva B-to-B Catalogs Tasty but off Target
I’ve Got a Sweet Tooth, especially for good chocolate. This means I’m a regular customer of Godiva my kids know that on just about any trip to the mall
Lighter, brighter and greener: Lightweight, earth-friendly papers are what’s in stock
Given they way the paper mills have been desperately trying to balance their paper supply with the low demand, you might think this isn’t much of a climate
Thank the ACMA for PC Exigent Rate Case Ruling
Why did the Postal Regulatory Commission reject the U.S. Postal Service’s request for an exigent rate hike on Sept. 30? The USPS had a pretty high bar
Neiman Marcus Offers up More Weird Stuff for Rich Folk
Neiman Marcus Last Month Revealed its Christmas Book, signifying a return to extravagance (not that extravagance ever really went away for the high-end
The PRC rules!
The News Last Month that the Postal Regulatory Commission had unanimously rejected the U.S. Postal Service’s request for an exigent rate case hike was
How Gardens Alive! Is Digging a New Niche
For nearly a quarter century Gardens Alive! flew largely under the radar as a multititle mailer of specialty horticultural catalogs. That changed in 2008,
New Poly Letter Wrap Product for Catalogers
The U.S. Postal Service’s new business plan calls on customers and stakeholders to provide it with creative ideas that keep mail an attractive communications tool