Catalog
Q&A: PRC Chairman Goldway on Exigent Rate Case Ruling
After the Postal Regulatory Commission unanimously rejected the U.S. Postal Service
Catalog Critique: SmileMakers Gets a Creative Lesson
With its serious selection of classroom activities, school prizes and rewards, arts and crafts supplies and much more, SmileMakers sets out to make education
Early Payment Discounts Get Chopped
Here’s another reason paper could soon cost you more: Several of the major mills including New Page, Verso and UPM have changed their early payment terms
Mills keep on trucking with price hikes
Paper prices continue to climb: Coated stock has gone up three times this year so far. Coated groundwood saw an increase of $1.50 per hundredweight (cwt)
Merchants Obsession Over Print
AT THE NEMOA FALL CONFERENCE LAST MONTH, one of the sessions described five ways that marketers fail their companies. Two really resonated with me: that
The second great law
The world of direct response recognizes four Great Laws. The Laws apply to copy for all the media we use and misuse direct mail, email and social media,
Potpourri Buys Country Store Catalog
The Potpourri Group stable of catalogs is a little bigger: The multititle mailer in late August acquired the Country Store catalog from Reader
BrylaneHome Launches Plus Size Living Print Catalog
BrylaneHome, a home and lifestyles brand in the portfolio of Redcats
Which Way will PRC Rule in Exigent Postal Rate Case?
With less than two weeks before the Postal Regulatory Commission decides on the U.S. Postal Service