New Sharper Image Catalog Arrives This Week
Relaunched gifts and gadgets merchant Sharper Image has mailed its first print catalog just in time for Father
Catalog
Walk the line—What can black do for your brand?
If I were to say, The Man in Black, who would you think of? If you’re a music fan, chances are country legend Johnny Cash would come to mind. How can
Vera Bradley Gets Playful
WE’D NEVER REALLY SEEN THE VERA BRADLEY CATALOG, so when the fabric handbags and accessories merchant’s Summer 2010 edition arrived, we were surprised
Tips for Testing: What Paper is Right for Your Catalog?
When the going gets tough, catalogers often look at changing their paper to cut costs. According to the recent MCM Outlook 2010 survey on Catalogs, 39.2%
ACMA Elects 2010 Board
THE AMERICAN CATALOG MAILERS ASSOCIATION (ACMA) has named its board of directors for 2010. Allen Abbott of Paul Fredrick MenStyle was elected chairman;
L.L. Bean, Musician’s Friend Take Top 2010 MCM Awards
L.L. Bean was named Catalog of the Year for 2010 and Musician’s Friend earned the Website of the Year honors in the 25th Annual Multichannel Merchant Awards. L.L. Bean also took the Cross Channel Merchant of the Year honors, it was announced during a …
Bernstock Resigning from USPS
The president of shipping and mailing services for the U.S. Postal Service, Bob Bernstock, will resign his position on June 4.
No Growth for Gardening Catalog Universe
The gardening catalog market lost about 100,000 active names in the first quarter of 2010, according to New York-based list brokerage firm ParadysMatera.
Verso Paper Increases Prices Again
On the heels of a $1.50/cwt ($30/short ton) increase on April 1, Verso Paper has announced an additional increase of either $2/cwt ($40/short ton) or $3/cwt ($60/short ton), effective immediately.
I get a “Free rush delivery upgrade?” Wow!
As this column has reflected before, the mini-gap between catalog copy and conventional direct response copy has been shrinking. No surprise, since copy