Slimmer Pickings
The tall, skinny catalogs affectionately known as slim-jims are soon to be scarce, once the latest U.S. Postal Service modifications kick in on Sept.
Catalog
Touchstone Gets a New Lease on Life
Gifts and Home Decor Cataloger TouchStone has a New Lease on Life: It was acquired in early June by Gardens Alive! TouchStone founder March Sarah Luce
Inside the Spiegel Sale
For the Second Time in Less than a Year, Spiegel Brands has a New Owner. Signature Styles, a newly formed division of private equity firm Patriarch Partners,
Sad Ending for Smith & Hawken
The Scotts Miracle-Gro Co. is Pulling the Plug on Smith & Hawken. The catalog and Website of the high-end home and garden merchant stopped taking orders
Building better creative
Are you guilty of leaving your catalog’s front and back cover planning and design until the last minute? And when you finally get to the covers, do you
Godiva Turns a Postal Snafu into Sweet Service
Here’s a Story from a Multichannel Merchant Reader Who Recently Received a Catalog from Godiva Chocolatier. For some reason the catalog arrived with postage
Food Catalog Buyers Level Off
The Food Catalog Market Totals 8.7 Million Active Names, according to New York-based list brokerage services firm ParadyszMatera. That amount is down
MCM 100: Methodology
The Multichannel Merchant 100 was compiled by the Multichannel Merchant editorial staff and freelancer Michael DiMarco through public records, data card
Who owns what
Many of the MCM 100 are Multititle Mailers. Here’s a Guide to Who Owns What: 1-800-FLOWERS.COM includes 1-800-Flowers.com, Ambrosia, Cheryl & Co., Fannie
Developing concepts that stick
No doubt you’ve seen the business book Made To Stick by the Heath brothers, thanks largely to its can’t-miss bright orange cover and duct tape. Or you