Stellar sellers buck the recession
Is anybody doing well right now? That’s usually the first thing industry folks ask me these days. And it’s always a tough one to answer. When you’re constantly
Catalog
Draper’s & Damon’s sends calls home
After Four Years in the Philippines, Draper’s & Damon’s has brought its call center back to the U.S. The women’s apparel merchant had been using a third-party
USPS takes on returns
Shippers that overlook returns are missing out on a significant opportunity to reduce costs. Returns are especially costly for catalog and Web merchants,
Catalog Sold to Mystery Buyer
Wine Merchant Geerlings & Wade has Sold its Catalog to an undisclosed buyer. The new owner will continue to operate the Geerlings & Wade brand as a direct
Movers and Shakers
Apparel retailer Charming Shoppes has named James P. Fogarty president/CEO. Fogarty had previously been a managing director with Alvarez & Marsal (A&M),
Tea shopping with no sympathy
Everybody wants to provide good customer service, but sometimes overattentive and know-it-all salespeople can be annoying. Blogger Michael DiMarco (aka
Names Leaving the Home Market
The home products catalog market lost 600,000 active names in the fourth quarter of 2008, according to New York-based list brokerage services firm ParadyszMatera.
Don’t cannibalize your own response
Which of these headings for a $39.95 lighted, fogless mirror is more likely to generate a response? Inside the cover of the company’s printed catalog:
How manufacturing costs affect paper prices
Oh, if only life were simpler. If prices were easy to forecast, we could always buy low and sell high. And if falling demand always led to falling prices,
Beyond the basics of squinch
What do you think of when you hear square-inch analysis? You probably know it’s a useful tool for merchandising and pagination; a tool that guides decisions