A Holiday Shortfall Could Bring Catalog Carnage
Two Weeks Before Thanksgiving, some industry financial experts were already declaring the holiday season a bust. Part of that was the November announcements
Catalog
The zen of pagination
Are you enlightened about pagination? Do your pages flow like a beautiful winding river, or are they as choppy as a stormy sea? Pagination is a mixture
Talbots to Sell J.Jill
Just Two and a Half Years after buying the women’s apparel cataloger/retailer, Talbots announced last month it is putting J. Jill up for sale. The retailer
Generate the desire to buy
Twenty years ago, if you asked any successful cataloger to explain the creative difference between catalog copy and direct response copy, you’d quickly
Catalog Tracker: August Mailings Slide Back
A Month After catalogers seemed to be mailing more, it looks like they’re cutting back again. The Catalog Tracker service of list firm Direct Media reports
Best practices: Print Catalog Critique of International Currency
INTERNATIONAL CURRENCY As America’s premium coin catalog, International Currency aims to lose money. That is, the company hopes to sell rare coins, from
Pier pressure to be multichannel
I was surprised to get a catalog from Pier 1 Imports in the mail in early October. The home furnishings and decor retailer had dropped its three-year-old
Second Quarter Stinks for Consumer Mailers: Financials for Consumer Merchants
For Most of the Publicly Traded Consumer Merchants tracked by Multichannel Merchant, the second quarter was one to forget, with scarce exceptions. Stuart
Boudin Bakery Slicing Off Print Catalog Channel
Boudin Bakery catalog customers are going to go hungry this fall. Instead of dropping its usual 300,000 catalogs this month, the company is sending customers a flier to tell them it will no longer be producing print catalogs
Broder Bros. Launching Green Catalog
Imprintable sportswear distributor Broder Bros. is going green